As designers, we know we should be doing research, testing and iteration as part of our design process, but those things are often what gets bypassed in favour of getting it done. This talk will discuss the different types of research we can perform on digital projects, how to conduct effective research, and how to test our designs with real users to uncover important insights into our projects. Ill also discuss how to sell the added time and cost to bosses and clients, and how to do it on a shoestring budget. Ive performed UX research and testing for a number of our clients at Headspace and Ive also applied it to our own software startup, so I have good case studies to show a practical application of the knowledge.
1. GUERILLAUX RESEARCH by @kyleracki
2. The typical process 3. What is UX? 4. UX is objectively learning about your users collective needs, context and behaviour so that you can craft the best possible experience for them. 5. We know we should do it 6. What clients think: 1. I know my audience 2. Arent you the experts? 7. Agency ProcessKick-off meetingBriengOnline researchDesignPresentationFeedback/RevisionsApprovalLaunchInvoice/DrinkIdeaValidateUncover solutionBuild MVPLaunch MVPBeta TestingSurveysIterateLaunch 8. What startup founders say:1. We already talk to our users 2. We already do unit/QA/beta testing 9. Startup Process Kick-off meetingBriengOnline researchDesignPresentationFeedback/RevisionsApprovalLaunchInvoice/DrinkIdeaValidateUncover solutionBuild MVPLaunch MVPBeta TestingSurveysIterateLaunch 10. THERES NO TIME! 11. OK, but how do we go about it? 12. Research steps 1. Define the problem. 2. Select the approach. 3. Plan and prepare. 4. Collect the data. 5. Analyze the data. 6. Report the results. 13. User Persona 14. Affinity Diagram 15. A case study: proposify.biz SHAMELESS PLUG 16. FART 17. Old Interface 18. User Personas Jack Brown Job: Freelance copywriter Quote: Make me look like a rock-star with the least amount of effort on my part Demographics: 45 year old male. Behaviours: Tasks: Write a proposal after meeting with a potential client who was referred to him Wants: To spend less time on the proposal since as a freelancer, his time is his livelihood Needs: To get a persuasive proposal written the lands him the work Goals: Win the client with a minimal amount of time and effort Emotions: Winning the project makes him feel secure about having enough money for the next 2 months and he goes out to celebrate when he wins the new client. Losing the bid adds stress and anxiety, and now he has to hunt for a new client.Leah MacLeod Job: Account Manager Quote: Make my job easier by taking hours off of my proposal writing process Demographics: 28 year old female. Behaviours: Tasks: Respond to RFP, facilitate proposal, involve team for input and ideas Wants: To have more time for working with clients instead of writing a proposal Needs: To try out software that will save time and make the proposal process easier Goals: Win the contract Emotions: Winning the RFP she led will give her a sense of pride and increase the likelihood of promotion. Losing the RFP will cause stress and disappointment, perhaps losing an eventual promotion. 19. Problems: 1. Hard to get content in 2. Cant find/reuse content 3. Hard to change/edit theme 20. New Interface 21. Recruitment 22. Qualify subjects 23. Prepare 24. Analyze the results 25. Better agency processUSER TESTINGKick-off meetingBriengOnline researchDesignPresentationFeedback/RevisionsApprovalLaunchInvoice/DrinkLaunch MVPBeta TestingSurveysIterateLaunchUSER RESEARCH/ANALYSISUSER TESTINGIdeaValidateUncover solutionBuild MVP 26. Better startup process USER TESTINGKick-off meetingBriengOnline researchDesignPresentationFeedback/RevisionsApprovalLaunchInvoice/DrinkLaunch MVPBeta TestingSurveysIterateLaunchUSER RESEARCH/ANALYSISUSER TESTINGIdeaValidateUncover solutionBuild MVP 27. Overcoming excusesI know my users 28. Overcoming excusesArent you the expert? 29. Overcoming excusesI already do QA/unit/beta testing. 30. Overcoming excusesTheres no time or money. 31. Further reading 32. Thank you. @kyleracki