Great expectations: how we're rethinking production, design and innovation one breadboard at a time

Great expectationsHow we’re rethinking production, design, and innovationone breadboard at a time.

Alexandra Deschamps-SonsinoCEO & Co-Founder of Tinker.it!Thinking DigitalMay 12th 2009

Tinker.it!Interaction design consultancy London & Milan

Interactive installations, products, exhibitions & events.

Arduino

Arduino 411Born in Interaction Design Insitute Ivrea in 2005

Sold around the world (60 000 units)

Core team made up of Massimo Banzi, Gianluca Martino, David Mellis, Tom Igoe, Davide Cuartielles

Cheap (£20) and open source (arduino.cc)

QuickTime™ and a decompressor

are needed to see this picture.

Day 1Breadboard, components, mess


are needed to see this picture.Day 50The right tools for the right space and the right design


are needed to see this picture.QuickTime™ and a

decompressorare needed to see this picture.

HopInteractive gameof hopscotch

t!potLudicrous wayto tell how much tea is left in the teapot

Tweetr boxPhysically representing

when people @ youon Twitter

A powerful toolCommunicating the power of technologyfrom the ground up, not through consumer electronics.

Empowering designers, artists and hobbyists to problem-solve and create using new technologies.

Create ecologies, micro-climates and cottageindustries.

CommunicatingThe Way things work

Secret Life of Machines / Trial and Error

Trading spaces / Home Improvement

Make magazine / Make TV

Making Things Talk

Getting Started with Arduino

Wired UK “How to”

EmpoweringTechnology is a tool to use and understand, not only something to serve us.

Arduino has been used to control cars,lights, beer temperature, monitor air quality,carbon emissions, build exhibitions,art,music, modulate voice, understand space.

New ways of innovatingCutting research and development budgets.

Work creatively across departments.

Achieve results quickly.

Problem-solve on a small scale.

Expand to sell your device/gadget/invention

New potential businessesArduino support/consultancy?

Ecology of products and manufacturingSeeeduino, Freeduino, Boarduino.

Ecology of products that support Day 1 to Day 50.

New challenges aheadHow do you scale up without losing the community?

How do you scale innovation?

How do you build new markets that understand what this is all about?

Who will finance these cottage industries?

Who will support new learning and new thinking?

Will this push fabbing forward?

“Talking about your work does not directly improve the actual quality of your work. Ultimately design happens in the world and in your hands, and not in your mouth.”-Jack Schulze


are needed to see this picture.

Thanks!http://www.flickr.com/photos/timo/3382697746/sizes/l/http://www.flickr.com/photos/blackbeltjones/3365682994/http://www.flickr.com/photos/nuttyxander/3206466676/http://www.flickr.com/photos/pxlwhr/3359416525/

Alexandra Deschamps-SonsinoCEO & Co-Founder of Tinker.it!

[email protected]/tinker_it