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Graphic Design

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Page 1: Graphic Design
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Expectation Setting

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Organize contents into related parcels of information

Craft the typography to make it comfortably readable

Your Noble Purpose

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Integrate images with typography to achieve a unified form that builds a communication much bigger than its parts

Your Noble Purpose

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Graphic Design Guidelines

Before you begin your design:

• Determine your purpose for making a design

• Identify your target audience

Keep in mind:There’s no one right way to create a good design.

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Elements of Design

Line

• Organize information

• Highlight or stress words

• Connect pieces of information

• Outline a photo or set it off from other elements

• Create a grid

• Create a chart or graph.

• Create a pattern or rhythm by drawing many

• Direct the reader’s eye or create a sense of motion

• Suggest an emotion

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Elements of Design

Shape

Geometric

Natural

Abstracted

Nonobjective

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Elements of Design

Space

• Give the eye a visual rest• Create ties between elements• Highlight an element• Make a layout easy to follow• Make type as legible as possible

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UNITYThe way layout, design style,

typeface and color work together to communicate the same content.

PRINCIPLES OF DESIGN

• create order • organize page elements • group items • create visual connections

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Similarity

Proximity

Continuation

Alignment

PRINCIPLES OF DESIGN

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PRINCIPLES OF DESIGN

CONTRAST

Using italicized or bold text to create emphasis is a sample of contrast.

Contrast of line, shape, size, tone and texture.

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Successful pages will have vertical and horizontal elements, dominant and secondary elements (heads, boxes, lines, etc).

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PRINCIPLES OF DESIGN

BALANCE

An effective design balances the visual weights on a page.

Symmetrical Assymetrical

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Symmetrical

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Symmetrical

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Asymmetrical

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Asymmetrical

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PRINCIPLES OF DESIGN

PROPORTIONTwo-thirds –The most visually

alive are is the first one-third of a page (optical center).

It is important to have one dominant element on a page.

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CONTROLIdentify the

center of visual impact a.k.a. the focal point.

center of visual impact

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PRINCIPLES OF DESIGN

SIMPLICITYCrystal clear simplicity is

harder to achieve than a crowded, busy design.

If you can remove an element without losing the meaning, it is not needed.

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Initial Sketch Focus your attention on a few key points

Final LayoutThe artwork is complete. Now ask, is the message clear? Do the important points stand out? Is there a balance between words and illustrations? Is there spatial balance? Is the pathway through the poster clear?

Balance TypographyEye Movement Simplicity

SUGGESTED WORK FLOW