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GOOD VS. GREAT DESIGN CAMERONMOLL.COM @CAMERONMOLL

Good vs. Great Design

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What's makes the difference between good and great design? Or for that matter, between good and great designers? I don't pretend to know the answer. I've been designing for 10+ years and I still don't consider myself a great designer. What this presentation offers, however, are a few principles I've learned along the path to becoming a great designer.

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Page 1: Good vs. Great Design

GOOD VS. GREAT DESIGN

CAMERONMOLL.COM @CAMERONMOLL

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youtube.com/watch?v=q-RLqLx1iYI

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embracethis.co.uk

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Do we really need a simple definition of design or should we accept that design

is too complex a matter to be summarised in less than a book?

“”

BRYAN LAWSON, HOW DESIGNERS THINK

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morenewmath.com/69/modern-art/

MODERN ART I COULDDO THAT

YEAH, BUTYOU DIDN’T= +

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...solicits strong emotional response

...justifies its creation

...inspires other designers

“GREAT” DESIGN

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NECESSITY VS. PASSION

I

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Nothing great in the world has ever been accomplished without passion.“ ”

CHRISTIAN FRIEDRICH HEBBEL

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CSS MASTERYdrp.ly/129B4R

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MOBILE WEB DESIGNmobilewebbook.com

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TYPE CITYveer.com/ideas/typecity/

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SALT LAKE POSTERdrp.ly/18ZF6R

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LIBRO DIM. GIOVAMBATTISTA PALATINOarchive.org/stream/librodimgiovamba00pala

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philco!man.com/cameron-moll-colosseo-ipad-martian-giveaway.html

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MY CANON 7D SETUPflic.kr/p/7FFcrV

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colosseotype.com

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LESSON IN A TWEET

Satisfy your passions, whether on the clock or off.

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STARTER VS. FINISHER

II

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EUSTRESS“YOO-STRESS”

wikipedia.org/wiki/Eustress

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More powerful than the obstacles around us are the obstacles within us.

The most potent forces that kill off new ideas are our own limitations.

“”

SCOTT BELSKY, MAKING IDEAS HAPPEN

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TEUXDEUXteuxdeux.com

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ANXIETYanxietyapp.com

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NETVIBESnetvibes.com

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SORTED FOR IPADdrp.ly/18NxeE

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LESSON IN A TWEET

Be a finisher. The world has enough starters.

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REDUCTION VS. ORGANIZATION

III

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simplicity“ ”

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The simplest way to achieve simplicity is through thoughtful reduction.“ ”

JOHN MAEDA, THE LAWS OF SIMPLICITY

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AIRBUS A380drp.ly/122a52

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Aoccdrnig to rscheearch at Cmabrigde

uinervtisy, it deosn't mttaer waht oredr

the ltteers in a wrod are, the olny

iprmoetnt tihng is taht the frist and

lsat ltteres are at the rghit pclae. The

rset can be a tatol mses and you can

sitll raed it wouthit a porbelm. Tihs is

bcuseae we do not raed ervey lteter by

it slef but the wrod as a wlohe.

mrc-cbu.cam.ac.uk/people/matt.davis/Cmabrigde/

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v

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Project: Acme Sprint Phase 1 CreativeCompany: Acme Industries LLC

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Cameron Moll commented on the message:

Visual hierarchy is the art of managing, not eliminating

Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design. We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy.

See Good vs. Great Design.

Reply ABOVE THIS LINE to add a comment to this message

Message posted to Acme Sprint Phase 1 Creative (Acme Industries LLC)

Re: Visual hierarchy is the art of managing, not eliminating

Cameron Moll said:

Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design. We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy.

See Good vs. Great Design.

Stop receiving emails when comments are posted to this message

Page 64: Good vs. Great Design

v

Reply ABOVE THIS LINE to add a comment to this message

Project: Acme Sprint Phase 1 CreativeCompany: Acme Industries LLC

Stop receiving emails when comments are posted to this message

Cameron Moll commented on the message:

Visual hierarchy is the art of managing, not eliminating

Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design. We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy.

See Good vs. Great Design.

Reply ABOVE THIS LINE to add a comment to this message

Message posted to Acme Sprint Phase 1 Creative (Acme Industries LLC)

Re: Visual hierarchy is the art of managing, not eliminating

Cameron Moll said:

Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that visual hierarchy is one of the most ignored and underutilized principles of design. We would do well as design craftsmen to thoroughly study and apply the principle of visual hierarchy.

See Good vs. Great Design.

Stop receiving emails when comments are posted to this message

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LESSON IN A TWEET

Great hierarchy isn’t always achieved by eliminating complexity, but by managing it.

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INFLUENCE VS. INSPIRATION

IV

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INFLUENCE IS BORROWED.

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LOGOPONDlogopond.com

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THE DIELINEthedieline.com

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CSS MANIAcssmania.com

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NOTE & POINTnoteandpoint.com

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CSS IPHONEcssiphone.com

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FIRST & 20firstand20.com

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HTML5 GALLERYhtml5gallery.com

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PRINT FANCYprintfancy.com

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DRIBBBLEdribbble.com

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INSPIRATION IS EARNED.

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jonrawlinson.com

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V-LOCKyankodesign.com/2010/04/21/never-miss-the-key-hole/

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JOHN, PAUL, GEORGE & BENamazon.com/reader/0786848936

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HENNESSEY VENOM GThennesseyperformance.com

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RAINBOW IN YOUR HANDmasa-ka.com/html/rainbow.html

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IRETROPHONE BASEun.cr/289

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DODO CASEdodocase.com

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INFLUENCE happens when you’re looking for it.

INSPIRATION happens when you’re not.

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...is different for everyone

...can’t be scheduled

...is elusive

INSPIRATION

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It’s different for everyone.“ ”Then don’t worry about what works for

them. Find out what works for you.

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ted.com/talks/stefan_sagmeister_the_power_of_time_o!.html

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vimeo.com/9084072

MICHAEL BIERUT

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It can’t be scheduled.“ ”Then create opportunities to increase your

chances for inspiration.

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“Whoever sheds the blood of man by man shall his blood be shed.”

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“Whoever sheds the blood of man by man shall his blood be shed.”

A B C

C’ B’ A’

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Fallen.In silence we ponderMomentarily.Years fail to wash awayMemories that stain the walls of yesterday.What are !ey but those we revere?Indelible is the painYet greater is the courageOf those who gave the incalculable bequest.What are we but guardians of the legacy now ours?Written in our hearts the memoriesIn perpetuity remain.ForeverWill the FallenStand.

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Fallen.In silence we ponderMomentarily.Years fail to wash awayMemories that stain the walls of yesterday.What are !ey but those we revere?Indelible is the painYet greater is the courageOf those who gave the incalculable bequest.What are we but guardians of the legacy now ours?Written in our hearts the memoriesIn perpetuity remain.ForeverWill the FallenStand.

POSTURE

TIME

PERPETUANCE

RECOLLECTION

CENTRAL THEME

POSTURE

TIME

PERPETUANCE

RECOLLECTION

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Instinct … is largely memory in disguise. It works quite well when it is trained,

and poorly otherwise.“

”ROBERT BRINGHURST,

THE ELEMENTS OF TYPOGRAPHIC STYLE

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drp.ly/18Iwaf

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It’s elusive.“ ”Then have a plan to capture it.

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EDWARD TUFTE GRAPH PAPERedwardtufte.com/tufte/posters

IPAD SKETCHBOOKpixelpads.com

MOLESKINEmoleskine.com

FIELD NOTES MEMO BOOKfieldnotesbrand.com

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EPSON WORKFORCE 1100drp.ly/126g!

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YAFA POQUITO PENyafa.com/yafapen/Poquito.html

VICTORINOX WALLETswissarmy.com

+

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Screen: Simplenote

simplenoteapp.com

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LESSON IN A TWEET

Influence is borrowed, inspiration is earned. Create opportunities to earn it, and have a plan to capture it.

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CREATIVE DRIVE VS. CREATIVE PAUSE

V

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NASAIMAGES.COM

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WHEN WE LEFT EARTHdrp.ly/11es7z (iTunes)

AEROSPACE AMERICAdrp.ly/11eu2d (PDF)

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The shift from being fully engaged in a creative activity to being passively engaged (or disengaged altogether).

CREATIVE PAUSE

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BEDZ GALLERIE MARBELLA

BUSSHEER AWESOMENESS

BATHBOSSINI AQUAVOLO

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Distractions are minimized

Body is engaged in monotony, mind is free

Environment is changed

SHOWERING AS A CREATIVE MODEL

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DIVE SLATEscuba.com

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LESSON IN A TWEET

Schedule deliberate pauses from work that free the mind and invite new thinking. Capture what comes of it.

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SOLUTIONS VS. PROBLEMS

VI

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WENGER GIANT KNIFEwengerna.com/giant-knife-16999

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IPHONE-TO-IPAD CONVERSIONdrp.ly/10f94S

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drp.ly/11SOfr

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iCATdrp.ly/18IB71

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FANNYCATdrp.ly/18IFm

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TIM BROWNdrp.ly/108g69

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LESSON IN A TWEET

The solution you create is only as strong as the problem you've defined.

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DON’T STOP BELIEVIN’

VII

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LESSON IN A TWEET

“What did you leave on your desk today?” —Laurie Makela

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THANKS.

CAMERONMOLL.COM @CAMERONMOLLFONT FAMILIESEF TV NORD CONDENSED, GOTHAM, P22 CEZANNE PRO, ADOBE GARAMOND PRO

CAMERONMOLL.COM/SPEAKING/GOODGREATER