36

GNL Internet of things meetup berlin

Embed Size (px)

DESCRIPTION

Talk given on July 29th 3013

Citation preview

Page 1: GNL Internet of things meetup berlin
Page 2: GNL Internet of things meetup berlin

In our busy world, timing is everything.

Page 3: GNL Internet of things meetup berlin

“Mum has been on her own for 3 months since dad died after 62

years together. […]

She doesn't like to ring up every night as she knows we have been

busy working all day.”  

Page 4: GNL Internet of things meetup berlin

Timing is about avoiding disappointment

& friction.

Page 5: GNL Internet of things meetup berlin

“I am deploying to Afghanistan and would love to [share my presence] with my husband back home in

the States.“  

Page 6: GNL Internet of things meetup berlin

Timing is knowing that someone is ok regardless

of connectivity.

Page 7: GNL Internet of things meetup berlin

“We’ve spent our whole lives missing calls &

as [my parents] get older it becomes more important

to keep in touch”  

Page 8: GNL Internet of things meetup berlin

Timing is about caring.

Page 9: GNL Internet of things meetup berlin

“My girlfriend currently lives in Brazil & I live in Arizona”  

Page 10: GNL Internet of things meetup berlin

Timing isn’t about timezones.

Page 11: GNL Internet of things meetup berlin

We are making sharing your presence & availability

Easy

Physical Ambient

Page 12: GNL Internet of things meetup berlin
Page 13: GNL Internet of things meetup berlin

Mom Sister

Brother

Page 14: GNL Internet of things meetup berlin
Page 15: GNL Internet of things meetup berlin
Page 16: GNL Internet of things meetup berlin

Collect Little Lamps easily.

Press the chimney to turn the Big Lamp on.

Easy to personalise.

Works with wifi.

Page 17: GNL Internet of things meetup berlin
Page 18: GNL Internet of things meetup berlin
Page 19: GNL Internet of things meetup berlin

Who cares about timing? 2.5M young people leave home for university every year. 700K Britons live abroad. 500K active servicemen/women in the UK 7.3M elderly people live alone 17% see family less than once a month.

Page 20: GNL Internet of things meetup berlin

Alexandra Deschamps-Sonsino, Founder CEO of Tinker London the first distributor of the Arduino in the UK. Run the Internet of Things meetup in London

Adrian McEwen CTO Embedded software developer, wrote the Ethernet library for the Arduino & author of “Designing the Internet of Things”

John Nussey Head of Products Creative Technologist & Author of “Arduino for Dummies”.

Our team

Page 21: GNL Internet of things meetup berlin

Advisors

Matt Biddulph CTO of Dopplr

Laura James VP Engineering, Alert Me

Rafi Haladjian Founder of Nabaztag

Usman Haque Founder, Pachube now Xively.

Blaine Cook Lead Architect, Twitter Co-Founder Poetica

Early stage investors

Investors & Advisors

Page 22: GNL Internet of things meetup berlin

goodnightlamp.com/shop Classic Set £89 Extra Little Lamps £20

Page 23: GNL Internet of things meetup berlin

Validating interest £12K+ of pre-orders International retailers & distributors interested.

Page 24: GNL Internet of things meetup berlin

Marketing

CES 2013 launch in Las Vegas Kickstarter campaign raised £48K Launch Festival (SF), SXSW, Gadget Show Live showcase Shortlisted at LeWeb London & Thinking Digital.

Page 25: GNL Internet of things meetup berlin

Press

Page 26: GNL Internet of things meetup berlin

7 things I would have done differently.

Page 27: GNL Internet of things meetup berlin

1. Patent before you kickstart

Page 28: GNL Internet of things meetup berlin

2. Kickstart after you’ve got investment

Page 29: GNL Internet of things meetup berlin

3. Minimum viable budget is £50K

Page 30: GNL Internet of things meetup berlin

4. Prototypes are better than images

Page 31: GNL Internet of things meetup berlin

5. People want to touch products before they buy

Page 32: GNL Internet of things meetup berlin

6. People invest in what they

understand

Page 33: GNL Internet of things meetup berlin

7. Telcos are the most interested parties

Page 34: GNL Internet of things meetup berlin

8. Telcos are the most interested

parties

Page 35: GNL Internet of things meetup berlin

À suivre…

Page 36: GNL Internet of things meetup berlin

@GNLteam goodnightlamp.com