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Hello and welcome to Creative Dundee’s HQ @GillianEasson @Creative_Dundee

Gillian Easson: Dundee Learning Lab

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Page 1: Gillian Easson: Dundee Learning Lab

Hello and welcome to Creative Dundee’s HQ

@GillianEasson @Creative_Dundee

Page 2: Gillian Easson: Dundee Learning Lab

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Creative Dundee - A creative platform for the city

Page 3: Gillian Easson: Dundee Learning Lab

!

wedundee.com !

over 4,000 posts !

only a handful of negative/sweary posts

Page 4: Gillian Easson: Dundee Learning Lab

!!Why We Dundee worked: !Trust: Relied on strengths of each partner - design, digital, engagement !Design: Strong design + user interface principles

throughout. !Authenticity: Transparent, visible, clear benefits/open development process. !Ownership: The community ‘owned’ We Dundee. !Story: Key. Intensive online activity. One voice, to keep consistency.

Page 6: Gillian Easson: Dundee Learning Lab

Broadly we all have the same vision for the city: Our citizens to thrive. Our city to be a great place to live, work and visit.

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UNESCO City of Design Dundeecityofdesign.com !Dundee Up: Cultural Strategy bit.ly/DUNDEEUP

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Popping up

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http://bit.ly/times_Dundee

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Throwback to 2012

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Keep your champions connected Break down walls, don’t build them Keep an eye on the future

Word…