Giles Calver, Some thoughts on food packaging at Outstanding By Design

BIA BEAG 10th MAY 2014

Some Thoughts on food packaging...

The creative agency that builds desire



• 70% of purchase decisions are made in store

• 10% of shoppers switch brands inside the store


Provenance




Distinction through shape




Brand personality







Purchaser and consumer


Zigging when others are zagging




What’s in a name


Distinction through image





Shelf impact


Brand distinction




Telling a story



Storytelling




Delightful reveal



Descriptive power


Brand presence




Taste projection


Product Display


Quality cues


Quality cues


Thank you