Giant Low-Fidelity Analog Wireframes (IxDA GR - June 2015)

+Jessica DuVerneay of The Understanding Group | @jduverneay

GIANT LOW-FIDELITY

ANALOGWIREFRAMES

Jessie DuVerneayThe Understanding Group

@undrstndng


LA SAGRADA FAMILIA

Antoni Gaudi Barcelona, Spain


“THE MEDIUM IS THE MESSAGE.”

- Marshall McLuhan


THE MEDIUM IS THE MESSAGE =

The format chosen to transmit the message impacts how the message is received and understood by people.


What different messages can we extract from these various media?



http://www.architectural-review.com/Journals/2012/07/23/y/o/t/Planta-general-7-Model2.jpg


https://dinneratmidnight.files.wordpress.com/2010/12/week_9-61.jpg

Large-Scale Paper Wireframes







What different messages can our clients extract from the media we typically use to communicate our architectures?



GIANTLOW-FIDELITYANALOG WIREFRAMES

The Message1. This is big and serious and important.

2. But, it’s not permanent or reality or your actual website.

3. Some details are missing and that’s ok – focus on the sense of

environment and not the design details right now.

4. This is what it may feel like for users to be “in” your website – this is

a good proxy for understanding the place your website will be.

5. Nothing is sacred or set in stone yet – this is just a giant paper

model of what could be.

6. Let’s play with it together and make the space even better!




Pros of This Method1. Media is appropriate for the message: “This is big and serious

and important, but it’s not permanent or reality; let’s play with

it together.”

2. Immersive experience allows for and Encourages Embodied

Cognition (Can feel architectural Place-ness of system or

service w/o getting stuck in the design details)

3. Practioner Can Work with their Tool of Choice in Creation

4. Take the Fussy-ness or myopic focus out of the Initial WF

Review Process

5. Encourages Collaboration and Consensus in Real Time

6. Can Be Incredibly Fun +Jessica DuVerneay of The Understanding Group | @jduverneay

Cons of This Method1. Not Meant to be a Final Deliverable from Which to

Build, Not a Final Design or Functional Specification

2. Harder to Rapidly Iterate Daily

3. Not Helpful at all with a Distributed / Remote Team

4. May be Impractical for Small Spaces

5. Might be rough for people used to working Fully Digital,

or for folks with mobility or accessibility needs.

6. Extra Cost & Time to Project



THANKS!QUESTIONS?

Jessie DuVerneayThe Understanding Group@undrstndng