getting the experience right

Ryan Nance (@5tilt) Director of User Experience

intro

• peer-to-peer market for designer and women’s accessories and apparel

• millions of items for sale • web on desktop and mobile, iOS and Android • competes with both e-commerce and marketplaces

intro

• Director of User Experience • Team of 3 Experience and 6 Product Designers • would love to hear from you @5tilt

Me (Ryan Nance)

intro

• Approach • Discipline • Craft

Experience DesignThe Practice of

“The door handle is the handshake of the building.”

— Juhani Pallasmaa

approach

• There’s more to designing experiences than experience design

• Hypotheses and Insights • People, not Users • Experiences are Holistic

Experiences, not Products

“Now that we can do anything, what should we do?”

— Bill Buxton, Sketching User Experiences

discipline

• Discovery • Articulation • Communication • Confirmation

Tools, not Procedures

disciplinemicron pens art markers

grid paper

Sketch App

Omnigraffle

mind maps keynote

framer.js

codepen.io

HTML

CS

Pencils

lookback

silverback

usability hub Google Analytics

5 sec testing

diary studies

user interviews

Erasers ethnography

usability test task analysis

a/b testing

job stories

user stories

journey maps

personas

elevator pitch redlining

top tasks

golden paths

signals

wireframes content maps

content inventories

templates

CMSes

CRAFT Edge Animate

Origami

paper prototypes

cohort analysis

mixpanel surveys

click maps

InVision

card sorts

Optimizely

User Acceptance Test Skype

service prototypes

scenaries

recorder

“Drawings help people to work out intricate relationships between parts.”

— Christopher Alexander

craft

• Toolmakers & Designers • First things first

• Strategy • Scope • Structure • Skeleton & Skin

• Critique as Creative Act

The Sensation of Fit

“Vision without action is daydream. Action without vision is nightmare.”

— Japanese Proverb

Thanks so muchRyan Nance (@5tilt)

Director of User Experience