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GAZA EVERYWHERE:EXPLORING THE APPLICABILITYOF A RHETORICAL LENS IN HCI
Omar Sosa-Tzec - Erik Stolterman - Martin A. SiegelIndiana University
Aarhus UniversityAugust 20, 2015
Aarhus, Denmark
What is this paper about?This paper explores the idea of so!tware working as a visual enthymeme (rhetorical argument) and outlines a basic agenda about the applicability of a rhetorical lens in HCI
Rhetoric HCIThe applicability of
a rhetorical lens in HCI
?
Rhetoric HCI
Enthymeme
?
Speaker delivering arguments in order to win an audience
Truncated syllogism(leaving a premise unstated)
Rhetoric HCI
Enthymeme
Visual Argumentation
?
Rhetoric HCI
Visual Argumentation
Enthymeme
?
Rhetoric HCI
Visual Argumentation
Enthymeme
?
Why rhetoric?
2000 20042002 2006 2008 2010 2012 2014
Seduced by the creation, use and power of the visualOne of the author's personal connection with visual rhetoric
2015
Web design - Usability - Gestalt - Corporate identity
Digital image processing
First encounter with rhetoric, semiotics, design research, and information design
Rhetorical model of interaction designEncounter with Semiotic Engineering
Design lecturer & freelancer
Return to rhetoric
Rhetorical criticism & HCI
Rhetorical handbook for UI/UXSo!tware as visual argument
The possibility of visual arguments
“Hearts” by United Colors of Benneton (1996)
Case Study
Source/screenshots from:http://ahmadnassri.github.io/gaza-everywhere/
Gaza Everywhere
Source/screenshots from:http://ahmadnassri.github.io/gaza-everywhere/
Gaza Everywhere
Source/screenshots from: http://i100.independent.co.uk/article/gaza-everywhere-app-highlights-true-scale-of-humanitarian-crisis--lJ7Dz3Jg!g
Publication on i100 from The Independent
Source/screenshots from: http://i100.independent.co.uk/article/gaza-everywhere-app-highlights-true-scale-of-humanitarian-crisis--lJ7Dz3Jg!g
Publication on i100 from The Independent
Source/screenshots from: http://i100.independent.co.uk/article/gaza-everywhere-app-highlights-true-scale-of-humanitarian-crisis--lJ7Dz3Jg!g
Publication on i100 from The Independent
• Gaza Everywhere's intent is not oriented to provide a territorial truth
• Gaza Everywhere's intent is not oriented to provide a territorial truth
• Each user has a di!ferent awareness of the con!lict in the Gaza Strip, which a"fects the perception of the application's intent
• Gaza Everywhere's intent is not oriented to provide a territorial truth
• Each user has a di!ferent awareness of the con!lict in the Gaza Strip, which a"fects the perception of the application's intent
• Not only the interactive map, but the whole user interface (interactive map, stats, information design, and Twitter embedded timeline) functions to support the detected or interpreted claim
• Unlike other traditional forms of visual enthymeme, Gaza Everywhere allows the user to play with the composition at will
• Unlike other traditional forms of visual enthymeme, Gaza Everywhere allows the user to play with the composition at will
• Interaction and experiential knowledge help the user to fill in the unstated premise
• Unlike other traditional forms of visual enthymeme, Gaza Everywhere allows the user to play with the composition at will
• Interaction and experiential knowledge help the user to fill in the unstated premise
• The user might revisit the detected or interpreted claim, which makes the rhetorical/persuasive e"fect of Gaza Everywhere evolve with the user
So!tware asEnthymeme
user
user
designer
ij
kuser
user
User ExperienceContext of Use
appl. so!tware(visual enthymeme)
Discourse
Considering arhetorical lens
for HCI
Future Directions
• Composition of visual arguments (in HCI) (dialectical vs. rhetorical, topoi, rhetorical figures)
Future Directions
• Composition of visual arguments (in HCI)(dialectical vs. rhetorical, topoi, rhetorical figures)
• Understanding of the rhetoricity of UX design
Future Directions
• Composition of visual arguments (in HCI) (dialectical vs. rhetorical, topoi, rhetorical figures)
• Understanding of the rhetoricity of UX design
• Pertinence of rhetoric in UX design competence
ClosingRemarks
• Gaza Everywhere illustrates the possibility of application so#tware functioning as a visual enthymeme
• Gaza Everywhere illustrates the possibility of application so#tware functioning as a visual enthymeme
• A rhetorical lens could bring awareness of the social, moral and ethical implications not only about a design but also the user experience
TAK!Paper available athttp://cs.au.dk/~hko/Aarhus2015ProceedingsVolumeI.pdf(Page 69)@omitzec@estolter [email protected]
This work is supported in part by the National Science Foundation (NSF) Grant Award no. 1115532. Opinions expressed are those of the authors and do not necessarily reflect the views of the entire research team or the NSF.
