DEVELOPER The people that make the game

PUBLISHERResponsible for the

marketing and promotion of the game

DISTRIBUTORSorts out the logistics and

delivery of the game to retail and/or consumers

PLATFORMThe console/machine/format you play your

game on

RETAILERThe outlet where

consumers exchange money for the product

CONSUMER The ʻaudienceʼ or people that buy the game