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Future Proof Design “Ideas to design Resilient, Enduring and Meaningful Businesses (&products)”
Simone Cicero meedabyte.com /@meedabyte Barcelona Design Thinking Week 13
“It is wholly a confusion of ideas to suppose that the
economical use of resources is equivalent to a
diminished consumption.
The very contrary is the truth.”
William Stanley Jevons
A crisis is any event that is, or expected to lead to, an unstable and dangerous situation affecting an individual, group, community, or whole society. Crises are deemed to be negative changes in the security, economic, political, societal, or environmental affairs, especially when they occur abruptly, with little or no warning. More loosely, it is a term meaning 'a testing time' or an 'emergency event'.
“In a time when technologies have drastically reduced the efficient scale of production, capital, instead of adapting itself to this reality, has fled towards the opacity of securitization and large-scale short selling. “
David De Ugarte, Las Indias
“Last year the impacts of climate change, cost Unilever more than 200M€. Even if you can ignore this, you cannot ignore the growth of social media, which will be ruthless to businesses that are judged to be making the world a worse place, not a better one. So many companies are waking up and realising that they can be inside the tent, shaping solutions, future-proofing their businesses, strengthening their ties with their existing consumers and reaching new ones.”
Paul Polman CEO Unilever
“In fact, morality becomes their most powerful product, forging a lasting connection with constituents by out-behaving their competition.”
Tim Leberecht CMO Frog Design
https://www.youtube.com/watch?v=E6rwQy75U8M Freekea
“We take to heart what our community thinks of us. It’s a challenge to listen to the community and try to evolve with it. We learned a long time ago that although we cannot make everyone happy, we should listen to as many people as possible. Our job is to pick the best path to support that community. I can give you many examples where our gut told us one thing and the community pulled us in another, better direction.”
Nathan Seidle, Founder of Sparkfun
”The art of creating software and building new things was starting to get celebrated at these hackathons,”
Where there was a hackathon, there was Twilio.
Jeff Lawson, CEO/Cofounder of Twilio
A platform grants freedoms to allow the peers add value.
Peers perform exchanges and transactions.
Channels are provided to facilitate.
Use Case innovation happens at the peers level.
The creation of new and improved channels is the mission of the platform stakeholders.
Illustration by Simon Wardley - blog.gardeviance.org
ILC Cycle
“Let us suppose you were a provider of utility computing infrastructure services and one of these new higher orders systems (e.g. big data systems built with hadoop) started to diffuse. … you could detect this diffusion in close to real time and hence rapidly decide to commoditize any new activity … in this case by introducing something like Amazon Elastic Map Reduce. Naturally, you’d be accused of eating the ecosystem if you did this repeatedly but at the same time your new component services would help grow the ecosystem and create new higher order services. ”
Simon Wardley, from http://blog.gardeviance.org/2013/01/ecosystems.html
The more a player has direct access to the customer base, the more it could decide what to commoditize and iterate ILC cycles, staying ahead with new product offerings.
“Sustainability is all about figuring out how to be in business forever, avoiding the temptation to overreach, to maximize near term profits at the expense of long term health. It is about adapting the business to changing market dynamics. It is about building a team and a culture that can survive and keep going.”
Fred Wilson, VC
“Inside the company, though, we all take on the role that suits the work in front of us. Everyone is a designer. Everyone can question each other’s work. Anyone can recruit someone onto his or her project. Everyone has to function as a “strategist,” which really means figuring out how to do what’s right for our customers. We all engage in analysis, measurement, predictions, evaluations”
From Valve’s Handbook for new Employees
1. Enable value creation 2. Facilitate value exchange
3. Extract fair value 4. Listen to communities
This work is a fork of the Business Model Generation Canvas by Alex Osterwalder (http://www.businessmodelgeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License , To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/. The Platform Design Canvas is in Live Editing at http://goo.gl/wz615
To be used:
• Design with ecosystems in mind • Identify value creation contexts
• Identify peer segments and actors • Identify opportunities (emerging transactions)
• Create new channels •Identify community support services
• Identify exchange currencies
What peer segments are present in the ecosystem? They could be producers, consumers or prosumers playing both the roles
iOS
App store
Developers
Indie studios
Dev houses
App purchase
App review
App recommen.
App store
IDE
App checking
Promotions
Apple
AD network
Payment GW
New Use Cases
Cash flows for
devs
Brand visibility
Ad interaction
Users
Tech Firms
SMBs
WWDC
30% fee on transactions Apps purchase / Money Reviews / Cred
IDE access fee
Wordpress
Developers
Bloggers
Agencies
Wp.org
Wordpress SW
Wordcamp
Runnnig Wp.org
Wordpress
New Use Cases
Brand visibility
Starting a blog
Fees for services WP.com upgrades / Money Reviews / Cred
Tech Firms
Premium Theme
purchhase
wp.com
Purchases on
Third party shops
Upgrading a blog
Wp.com
Third Party
marketplaces
Personalized L&F Third party
stores/ecosystem
Browser
providers
Developers
WP backends
LAMP Stack
WP.com Theme upgrades / Money Free Code
First test run of the #Pdcanvas
@Barcelona Design Thinking Week 2013: Designing a platform for the socialization of traditional games