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Consistent typography
Appealing visuals
Game or cartoon?
Eye candy ironically belies truth about what the product is
Whitespace: The whole layout of this site feels crisp, fresh and open. Type is laid out for maximum impact, instead of content density.
Design consistent with purpose: price, value & convenience
Trans fats
13g Sugar w/o milk
Design consistent with purpose: kids, climb aboard the mystery train!
Froot Loops Website Design Reveals Truth
LBS.CO