I like the look of this font as it is quite formal and aims at an older audience. It comes across as quite elegant.

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Research into fonts

The font ‘Bernard MT Condensed’ as it is quite straight forward and bold. Also, it puts a cross the sense of basicness. It relates to my audience as it is quite similar to the artist J Spade’s mixtape which many teenage boys will recognise.

S~LDN

‘Stencil Std’ is quite a military font and represent tough which most teenagers will relate to ‘the streets’.

I chose this font ‘Bangers’ as it is quite cartoon like and not as serious as the basic and military fonts. It is aimed more at young people due to it’s simplicity but humour and amusement. Also, it isn’t straight, it is slightly slanted making it seem more realistic for a teenager to have stereotypically spray painted. It represents fun and is a well recognised font.