I liked the fancy look of these 2 fonts as it creates a sense of sophistication and elegance. This conforms to themes that rappers such as Beyonce and Drake use to express their maturity and wealth. I also like this font as it appeals to females as it’s not as harsh as the fonts Arial Bold and Imprint MT. These fonts also create a sense of personality as the handwritten style expresses the relationship between the artist and the music, in terms of ownership and strengthening the artist’s persona. The second is a favourite as it has an inky calligraphy effect, as if to be signed by the artist.I like this font as it looks quite rough and ‘anonymous’ reflects the rough upbringing of the artist’s persona as she is on the come up to success, whom started as an unknown artist. The font creates a narrative to the artist’s music. This font is bold, clear and noticeable, conforming to all typography conventions.This font is very much like the first 2 however it is a lot clearer for the audience to recognise which conforms more to the conventions of hiphop album covers and adverts. This is a favourite as it reflects the ownership of the artist’s music especially, creating a signature look.This isn’t a favourite as it is very basic and generic. This font creates familiarity for the audience however as it has been used various times in the hiphop industry. I like it but the theme I am displaying is very different to the theme of this font.This font creates an friendly and quite relaxed effect for the artist’s look. It conforms to conventions, being very clear, bold and easy to read; I may consider using this in my digipack cover.