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Louisa Heinrich, Group Strategy Director from Fjord presented during the mobile track at Next 11. The overall theme of the conference was Data Love. find more information about fjord here: www.fjordnet.com
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The System is the World NEXT 2011 Louisa Heinrich @fjord
Slide 2 © Fjord 2010 | Confidential
Hi, I’m Louisa Heinrich, I work in Service Design.
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But what exactly is Service Design?
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Services have multiple touchpoints with di!erent uses, depending on your needs.
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They come in many flavours…
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A range of shapes and sizes.
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But the real magic happens behind the scenes, and we never even think about it.
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Every service is a complex system of moving parts...
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all of which work together to enable something important.
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Complex systems underlie all kinds of services.
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We design digital services that transform businesses and help shape tomorrow’s world.
At Fjord, we design world class digital services
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Our landscape has changed.
Slide 14 © Fjord 2010 | Confidential
The Old Testament
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In the beginning there was technology…
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and lo, the geeks brought the gospel down from the mountain to the people.
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But sometimes the gospel wasn’t all that relevant.
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The New Testament (or, the Gospel according to Fjord)
Slide 19 © Fjord 2010 | Confidential
Reality: in the beginning there were people.
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People want to feel good.
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Smartphones have put more power in people’s hands than ever before
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And technology is catching up with our imagination…
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So how do we invent things now? (the 10 7 new Commandments)
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1. Thou shalt begin with people.
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2. Thou shalt understand technology, but not worship it.
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3. Thou shalt connect people in deeper ways
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3. Thou shalt connect people in deeper ways
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Connections are about content, too… MySpace mobile-first service innovation and design
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4. Thou shalt put it in their hands as early as possible.
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5. Thou shalt be humble.
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6. And brave.
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7. Thou shalt never think thou hast finished.
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And lo, thou shalt be fruitful!
Danke! www.fjordnet.com [email protected] Follow us at @fjord