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The fitness and health device market continues to take off as more and more people discover the benefits of managing their own wellbeing. It’s also experiencing growing pains as companies try to find the sweet spot between their products and the services that support them. This requires thinking beyond the devices themselves, and designing experiences that engage people in managing their own health. More than a few of us at Comrade are health nuts, so our work in this space is driven by a heartfelt desire for quality experiences that improve people’s lives. Read on for our advice on what device makers can do to differentiate themselves through great experiences.
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Fitness & Health Device Trends What device makers can do to stand out in a crowded market
As the fitness and health device market continues to explode, the age of understanding and managing our own health is here. With so many options for consumers, device makers must pair their products with services that:
• Derive meaning from data • Connect patients with doctors,
nurses and caregivers • Empower people to take
better care of themselves
Keep it simple
The health and wellness landscape is already complex. Consumers are constantly bombarded with information. When designing an app for your device, simplicity is key. Know the core features your app must have, and design them to be easy and intuitive to use.
Lower the barriers to entry
Ditch Bluetooth and go cellular. Bluetooth is often clunky and difficult to set up. Cellular networks seamlessly move information into cloud services and then to the user.
Emerging technologies, such as Qualcomm’s 2net platform, offer wireless medical device storage in a system designed for security and interoperability. http://www.qualcommlife.com/wireless-health
Co-design experiences
No two consumers are the same. While diabetics from Louisiana and Georgia are both from the South, their lifestyles and health needs may be different. Allow users to create their own experience based on what information is most important to them.
Stay relevant
Use data and user inputs to build a contextually aware application. Learn people’s habits and maintain relevance by suggesting changes that meet their needs.
Change behaviors
Don’t just measure. Help people achieve and maintain goals with smarter services. Avoid a plateau by offering different tiers of incentives to keep people engaged.
Surprise and delight
Let’s be honest: health maintenance can be a chore. Find ways to make it interesting, fun, challenging, even competitive. The more you expose new features or rewards over time, the more engaged your customers will be.
Thank You.
www.comradeagency.com
Danielle Spires, Senior Project Manager
