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Marli Mesibov
@marsinthestars
Content strategist
What does
that mean?
Managing Editor
at UX Booth
@marsinthestars#ConveyUX
WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
WHOSE JOB IS IT ANYWAY?
@marsinthestars#ConveyUX
Validates content delivery by
developing and completing usability
test plans; evaluating user flows and
traffic patterns; studying user
feedback; coordinating with Usability
Specialists.
WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
WHOSE JOB IS IT ANYWAY?
@marsinthestars#ConveyUX
…Responsible for designing,
developing, modifying and
implementing computer generated and
photographic artwork, images and
layouts for the Web.
WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
WHOSE JOB IS IT ANYWAY?
@marsinthestars#ConveyUX
… Gather and synthesize business,
brand, market, and user requirements,
and collaborate on user workflows,
information architecture, and
wireframes.
WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
WHOSE JOB IS IT ANYWAY?
@marsinthestars#ConveyUX
Candidate will develop content and
data information attributes and
classification schemes.
WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
WHOSE JOB IS IT ANYWAY?
UI
Designer
Information
Architect
Usability
Expert
Content
Strategist
Visual
Designer
Front End
Developer
@marsinthestars#ConveyUX
Rese
arch
Fu
nctio
nality
Co
nte
nt
Visu
al d
esig
n
Develo
pm
en
t
@marsinthestars
The UX Conveyor Belt
#ConveyUX
@marsinthestars#ConveyUX
“A successful visual design
does not take away from the
content on the page or
function. Instead, it enhances it by
engaging users and helping to
build trust and interest in the
brand.”
- usability.gov (2015)
@marsinthestars#ConveyUX
“Content strategy plans for
the creation, publication, and
governance of useful, usable
content.”
- Kristina Halvorson, 1998
@marsinthestars#ConveyUX
“Content is king.” – Bill Gates, 1996 (Microsoft Site)
“Content is king!!!” – Every Content Strategist, 2011
(Everywhere)
@marsinthestars#ConveyUX
“When we discuss the
“front end” of the web, what
we’re really talking about is
the part of the web that you
can see.”
– Josh Long, Frontend vs. Backend (2012)
@marsinthestars#ConveyUX
“The presentation of
information can be more
important than the information
itself.”
– Gary Wolf, 2000 (Wired)
@marsinthestars#ConveyUX
“Information architecture is
the stuff that is never rendered
in pixels and it’s never
rendered in code.”
– Dan Klyn, 2013 (Adaptive Path)
@marsinthestars#ConveyUX
“User experience design
[improves] the usability, ease
of use, and pleasure provided
in the interaction between the
user and the product.”
– Interacting with Computers (2010)
@marsinthestars#ConveyUX
Check out the full deck by Guy Haviv:
http://www.meetgooya.com/History-of-UI-OS-
Design
3. Soft Skills
@marsinthestars#ConveyUX
What do
you need?
How
can I
help?
What do
you think?What do
you see?What
can I do?
4. Tools
• Editorial calendars
• Check lists
• User journeys
• Any shared spaces
@marsinthestars#ConveyUX