Fa 102 powerpoint thingy

FA 102 a Research and Brand Development!

Jamie Bleznick !Automated Cars!

Assignment One, Research!

“Wait Six Years to Buy your Next Car”!http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!



By 2030 people will be able to buy a car that’s fully automated and won’t even have the option for a driver!

http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!



Vehicle design will change significantly and be made to adhere to certain speed limits in different areas such as cities or more rural areas!

http://www.forbes.com/sites/pikeresearch/2013/11/13/how-self-driving-cars-will-change-the-world/!



Highly automated cars will potentially become dominant sooner rather than later!

http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!


Assignment One, Description of Future Product or Service!

“Self-Driving Car without the Driver”


Assignment Two, Diagram!


ProgRes!

Character/Persona!!

Intelligent !Sophisticated!!Fast-Paced Self-Reliant!!!

Tone!!

Scientific !Advanced!!Progressive !Direct!

Language!!

Simple ! !Responsive!! Inviting! !Effortless!

Purpose!!

User-Friendly !Convenient!!Straight-Forward !Manageable!

Assignment Two, Naming Process!!ProgRes (combining progressive, responsive, and effortless)!Sophistable (combining sophisticated and manageable)!!Selected Name:!ProgRes!!Justification:!Suggests that the cars are advancing in technology!!


Assignment Three, Logotype Research, Word from Diagram!

Simple


Assignment Three, Logotype Research!


h#p://www.nike.com/us/en_us/?cp=usns_kw_AL!1778!3!43361374382!e!!g!nike%20.com!c

h#p://www.mcdonalds.com/us/en/home.html

h#ps://www.facebook.com

Assignment Three, Finished Logotype!

PR


Design

Fa 102 powerpoint thingy