Different communication works best at different scales

Architecture

Awareness

Product

Desire

Highlight

Interest

Mammut gives a clear Brand identity and Emotion from afar.

From 10 - 50 m Facade acts as a landmark. Creates awareness in the audience.

Identity

Identity

Emotion

The stand highlight communication is clear and outstanding

From 5 m Highlight communication attracts attention.Creates interest in the audience.

The stand highlight communication is clear and outstanding

From 5 m Highlight communication attracts attention.Creates interest in the audience.

Individual products have space to shine. The stage is not too crowded.

From 1-2 m Specific product stories can be told.Creates desire in the audience.

Individual products have space to shine. The stage is not too crowded.

From 1-2 m Specific product stories can be told.Creates desire in the audience.