CIÊNCIA VIVA

PAVILLION OF KNOWLEDGE

SCIENCE CENTRE

EXHIBITION DESIGN

Dóing - The Augmented ShopIt’s great do fail…but…We’ve succeeded.

CHALLENGE

So one day, one of the biggest Science Centres in Europe

thought we could help them envisioning a 524m2

exhibition. They’ve defied us to think and design an

unconventional maker space that would bring parents,

kids and geeks in to the same level of experience.

After a few months tinkering, we ended up with

Dóing - The Augmented Shop.

This is a shop, not a kindergarden.

Since the beginning this was our motto.

Together with the Science Centre team, we designed

a space that makes the participants feel curious about

the surrounding activities.

There is no constrains, visitors are free to explore the

different activities the way they want. They can learn

from their mistakes and have fun while doing it.

There is no room for “I can’t do it”!

CURIOSITY IMAGINATION REALIZATIONResearch

We went deep into understanding

the Maker and DYI culture.

We got to know a bit more about

creative processes and how adults

and children behave differently towards

a new challenge.

Inspiration

For some weeks we were kids again! We

tried the very activities that would be

presented at Dóing and we had little

fellows making us company! They taught

us how to fold paper planes and building

circuit boards.

Concept

The Augmented Shop.

As simple as this. We took a cosy, noisy and

small shop and make it huge enough so it

can take hundreds of curious visitor at a

time.

Visualization

You should have seen our studio!

We filled our walls with sketches,

pictures, post-its and mockups.

Prototyping

It's not only how it looks but how it feels.

We prototype in real scale to understand

the usability and the experience of the

exhibits. If it's not fun we go back and try

it again.

Scenarios

Who’s going where, who’s gonna do what? Is it

a group, is it a family? We solved this by

simulating different types of situations, paths,

and spaces suitable for a lot of different

activities.

Architecture

We went technical. Inside Dóing’s exhibit

there is a real shop with more than 100m2 and

a 3 meters high metal structure as an "airport"

for paper planes. This was a job for grown-ups!

Production

We rolled up our sleeves, it was time

to work hard! We supervised and joined the

production of all the elements and material

that were part of Dóing. Wasn't the concept a

Tinkering Space? Said and done.

PROCESS

For challenges. Please contactRui Quinta ruiquinta@toyno.com

T +351 917 441 524