CHANELcruise collection 2017/18

by,

SPR G4U

HOST OF CRUISE SHOW 2017

THE EVENT CHANEL CRUISE SHOW WILL BE HOSTED IN SRI LANKA.

• Channel Cruise show 2017/18 will be on the 5th May 2017 at Colombo Sri Lanka.

• Followed by Paris, New York, Los Angeles, Miami, Venice, Saint-Tropez, Cap

d’Antibes, Versailles, Singapore, Dubai & Seoul.

NATIONAL IDENTITY OF SRI LANKA

Sri Lanka’s identification.

Multicultural and multi-religious foundation

Ethnicities

Heritage destinations

Traditional dresses.

WHY CHOOSED SRI LANKA for Chanel Cruise Show 2017

Chanel Cruise Collection 2017/18Colombo

THEME & DESIGN

The footage that you are about to see isChanel CRUISE COLLECTION 2015/16

Seouland the modifications of events will be explained throughout.

COMMITTEE RESPONSIBLE NUMBER OF MEMBERS

Budgeting Committee • Accumulate budget with

sponsorships

8

Corporate Relation Sponsorship

Committee

• Assistance to raise the seed money

for the event by identifying potential

sponsorships.

6

Volunteering Committee • Seeking volunteers to energize all

committees 8

Menu Committee • Cater on food and drink choices to

the workshop 4

Setup And Tear Down Committee • Setting up the entire event 5

Production Committee • Maintenance of all working areas and

equipment

• Overall control of the staff

50

Decoration Committee • Determine the theme of the Cruise

Show

8

HUMAN RESOURCE PLAN for Chanel Cruise Show 2017

COMMITTEE RESPONSIBLE NUMBER OF MEMBERS

Emergency Committee • Provide facilities concern in health

and safety

15

Logistic Committee • Oversee the event from star to end 14

Guest/ VIP Committee • Clarify to witness Cruise Show

• Sign up with new members as a pre-

registration 12

Entertainment/ Program Committee • Communicate with international

photographers and models

• Efficient lightning, quality audio-

visual and sounds

10

Invitation Committee • Design the invitation 2

Media/Pr Committee • Promotes the event through out the

press release, TV, print, radio, web,

email, and social media

6-8

STAKEHOLDERS of Chanel Cruise Show 2017/18

EVENT ORGANIZERS FOR THE CRUISE SHOW

• Professional Conference Organizer – CHANEL

• Professional exhibition Organizer – Karl Lagerfeld

• The Event Manager - SPRIG4U

• The Destination Management Company- Sri Lanka Tourism, Sri Lankan Airlines,

Cinnamon Hotels

• The Incentive House – Cinnamon Hotels

MEDIA STAKEHOLDERS Of Chanel Cruise Show 2017/18

• Television Broadcasters

• Radio Broadcasters

• News Publisher

• Magazine Publisher

• Outdoor Billboard Publisher

• Organizational Web site Publishers

• Social Media Publishers

SPECTATOR STAKEHOLDERS Of Chanel Cruise Show 2017/18

• There will be no tickets issued for a fashion show to the public.

Invitees could be accompanied by one extra person.

• Categorization of VVIP & VIP guests

FINANCIAL SPONSORS for Chanel Cruise Show

Sri Lankan air lines

- promote their brand name, airline facilities and hospitality

Vogue fashion and lifestyle magazine

- Cover & last page and in 4 main pages of the magazine

British multinational bank “standard charted PLC”

- Brand name to be promoted to a worldwide audience

IN KIND SPONSORS for Chanel Cruise Show

Mount Lavinia hotel, Sri Lanka - Food and catering services

Opportunity to promote their new Danish pastries to a worldwide audience

LOCATION SPONSOR for Chanel Cruise Show

Cinnamon grand hotel - offers a discount of 50% for accommodation

Water’s Edge BMICH, Colombo

Opportunity for them to promote their business location and facilities

• LABOUR SPONSORS for Chanel Cruise Show

• Brandix appeal group

• Donates the time and talent of their employees.

• These labour are allowed to be dressed in their company t-shirts

• Student groups providing the labour services to make the cruise design a success

• Opportunity to take part and experience the organizing of an international event.

• MEDIA SPONSOR

for Chanel Cruise Show

• Pay for advertisements

• Foot the cost of putting up a billboards and filming television commercials

• Promote their own company by tagging ads with “brought to you by”

SIGNATURE SPONSOR - SRI LANKAN AIRLINES (gold sponsor) for Chanel Cruise Show

• For the Transportation of foreign guests Sri Lankan airlines cater flights

• Opportunity to host an event to get a designed uniform for its crew

• Chairman of Sri Lankan airlines gets the opportunity to address audience.

Silver Sponsor - Vogue Fashion Magazine

Gold Sponsor -Sri Lankan

Airlines

Bronze Sponsor -Standard Charted Bronze Sponsor -Cinnamon Grand Hotel

Other Specific Sponsors Media Sponsors

TARGET AUDIENCE of Chanel Cruise Show 2017/18

Chanel band users

International celebrity range

Foreign & local designers

Foreign & local fashion marketers

Foreign & local models

Luxury brand buyers

Members of Royal & Prestige families

Beauty bloggers/ Vloggers

Media

Lectures from fashion designing universities

& Other parties who is engaged with the field

WHY will this TARGET AUDIENCE get attracted to Chanel Cruise Show 2017?

French international high fashion house

A new collection.

Brand Loyalty

For academic purposes (Fashion designers and lectures)

It views the latest products in exhibition (Celebrity groups, super models, Royal and prestige families)

It’s a unique and a very reputed international event (Local celebrities and luxury lovers)

OBJECTIVE OF MARKETING Of Chanel Cruise Show 2017

• To seek attention

• Create awareness

• Interest and desire

• Persuade

• Take actions to walk

• Increase satisfaction clients and its sponsors

• Bring a massive return on investment.

• Build its image worldwide.

LOGO

of Chanel Cruise Show 2017

WEBPAGEs of Chanel Cruise Show 2017/18

Official website of Chanel company (http://www.Chanel.Com/en_us

Official website of our organizing company SPRIG4U (www.Sprig4u.Com)

This includes:

Information related to the event.

Provide the facility of cross marketing to the sponsors

Any press releases and other updates.

USE OF SOCIAL MEDIA to promote Chanel cruise 2017

First announcement webpage and social media

• Include the dates, location, theme and contact details.

Second announcement - 8 months prior

• Include all the details about the program,

accommodation, travel options, offers, discount etc.

PRINT MEDIA USED to promote Chanel cruise show 2017

• Sunday times and daily mirror News Paper Publishes

• Fashion times, luxury daily, new York times News Paper Publishes

• International fashion magazines (vogue & fashion times)

USE OF POSTERS AND BANNERS to promote Chanel cruise show 2017

• In front of the venue BMICH

• At the sponsoring organizations

• ELECTRONIC MEDIA To Promote Chanel Cruise Show 2017

BROADCASTING MEDIA to promote Chanel cruise show 2017

• We use television and radio broadcasting channels

• Broadcast a pre-edited video

• Telecast a short film created by Chanel company

CONCLUDING Marketing Plan

• Provides a brief and clear message

• Polite and a precise manner.

• A huge target

• Correctly directed and persuaded to walk in to the event Chanel cruise show 2017

SRI LANKAN AIRLINES CHARTER FLIGHTS DURING THE 1ST WEEK OF MAY 2017

New York to Colombo via London

Los Angeles to Colombo via Seoul

Paris to Colombo via Rome

Tokyo to Colombo via Beijing

Shanghai to Colombo via Hong Kong

GROUND TRANSPORTATION used for Chanel Cruise Show 2017

Limousines & Luxury cars for Invitees

Jumbo buses for Models & Crew

ENTERING the VENUE for Chanel Cruise Show 2017

VOLUNTEER MANAGEMENT for Chanel Cruise Show 2017

Design schools

Event Management

VENUE ROOM SELECTION for Chanel Cruise Show 2017

BMICH main hall

PRE-EVENT ARRANGEMENTS for Chanel Cruise Show 2017

SIGNAGE REQUIREMENTS for Chanel Cruise Show 2017

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BENEFITS from Chanel Cruise Show 2017/18• What is The Objective of have the Chanel Cruise Show 2017/18 in Sri Lanka?.

• How Chanel Cruise Show Help out the developing island?

BENEFITS for the Sponsors of Chanel Cruise Show• Showcasing their products and services to the international prestige set of guests.

• Broaden the competitive edge.

• Promote sales internationally.

• Develop their public profile relatively.

BENEFITS to the Host Bodies of Chanel Cruise Show• Raising the Profile

• Develops Business

• Creates Enthusiasm

BENEFIT to the Venue of The Chanel Cruise Show?

BENEFITS for the OTHER Stakeholders of Chanel Cruise ShowGovernment - Tourist Board – Media – Service Providers – Coworkers - Volunteers

CONCLUSION

THANK YOU