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1/7 of the UXPA 2014 Ignite session "Ethical Dilemmas in UX" Ever wondered if you should ask THAT question? Join us for a series of passionate speakers sharing their thoughts on ethics, what difficult situations they have faced, what they did, and why. Topics will cover lab situations, field situations and business situations. You will gain tactics to use in the future when issues arise.
Citation preview
2014
Ethics when moderating in UX researchDonna P. TedescoSr. User Experience ResearchereBay, Inc.
2014
The Moderator’s Survival Guide
2014
Typical situations to sticky situations
http://www.modsurvivalguide.org/videos/video4_flirting/
2014
Balancing competing demands
From The Moderator’s Survival Guide, Chapter 1
2014
Participant comfort and safety
From The Moderator’s Survival Guide, Chapter 2
2014
Protecting Participant Rights
From The Moderator’s Survival Guide, Chapter 2
2014
Protecting Participant Rights
Cheat sheet
Do no harm
Act with integrity
Respect the participant’s privacy, confidentiality, and anonymity
2014
Do no harmWhere’s the ethical line?
I walkI stop
2014
Do no harmWhere’s the ethical line?
We need to let participants
struggle
Unless he or she is
physically or psychologicall
y uncomfortable
2014
Do no harm
…Unless he or she is physically or psychologically uncomfortable
From The Moderator’s Survival Guide, Chapter 2
2014
Act with IntegrityBe respectful…despite who the participant is or what they do (mostly)
http://www.modsurvivalguide.
org/videos/video3_remote
2014
Act with IntegrityRespect the participant’s privacy, confidentiality, and anonymity
๏Recruiting
2014
Act with IntegrityRespect the participant’s privacy, confidentiality, and anonymity
๏Recruiting
๏Screen-sharing
2014
Act with IntegrityRespect the participant’s privacy, confidentiality, and anonymity
๏Recruiting
๏Screen-sharing
๏Consent forms, recording
2014
Act with IntegrityRespect the participant’s privacy, confidentiality, and anonymity
๏Recruiting
๏Screen-sharing
๏Consent forms, recording
๏Phone calls
2014
Act with IntegrityRespect the participant’s privacy, confidentiality, and anonymity
๏Recruiting
๏Screen-sharing
๏Consent forms, recording
๏Phone calls
๏Observers
2014
So when do I cross?
Using a “pretext” to
avoid participant’s psychological
discomfort
2014
Using a pretext
e.g. Blaming technology to take a break or end the session
From The Moderator’s Survival Guide, Chapter 2
2014
Bottom Line๏ Protection of myself and participants is the
most important goal
๏ There can be a lot of grey area with ethics, practically speaking…
2014 Do the right thing!
The Lineup๏ Richard Bellaver
- Development of the Code of Conduct
๏ Cory Lebson
- The Ethics of UX “White Labeling”
๏ Donna Tedesco
- Ethics when moderating in UX research
๏ Bill Albert
- The Ethical Landscape of User Experience
๏ Michael Rawlins
- Increasing Conversion rates without comprising UX Ethics
๏ Elisa del Galdo
- UX and Ethics in Healthcare
๏ Kara DeFrias
- Breaking out of the Lab: UX Ethics in the Wild
