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Essentials of good writing

Essentials of good writing

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Underlying principles of good writing, whether for advertising, collateral, the web, or design.

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Essentials of good writing

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Essentials of good writing

Clarity(This is about getting your story straight.)

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Essentials of good writing

ClaritySimplicity

(This is about avoiding bloated, cliched language.)

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Essentials of good writing

ClaritySimplicity

Brevity(This is about cutting it down

to the bare essence.)

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Essentials of good writing

ClaritySimplicity

BrevityHumanity

(This is about touching an emotion.)

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Essentials of good writing

ClaritySimplicity

BrevityHumanity

Let’s look at a couple of good and bad examples.

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BAD

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SORT OF OK

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GOOD

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GOOD

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BAD

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Essentials of good writing

ClaritySimplicity

BrevityHumanityPractice

(This is about the idea that you can’t get good at something without doing it.)