new york city | 04 november 2014

edenspiekermann_ erik spiekermann

Type is visible language

spiekermann.comedenspiekermann.comfontfont.comfontshop.commetaserif.com@espiekermann

spiekerwork:

2: work1: type

3: attitude

Who needs so many typefaces?

Do you know this typeface?

Do you know this typeface?

Do you know this typeface?Do you know this typeface?

11

Layoutvariante Umgang Zitate .

Farbige Seiten lockern die Seitenabfolge auf

Schr

iftge

stal

ter

Hel

vetic

e N

eue

1981

43

231979

BG

ründung MetaDesign

»„When I went to Berlin a couple of years ago, in preparation for Eye 74, kept running into Erik Spiekermann.

Not literally, though I did later spend a pleasant evening in the company of Erik and his wife.“«

Adria

n Sh

augn

essy

1981

43

Korrekturblatt zur neuen Helvetica von Erik Spiekermann an Klaus Hoefer: They knew him as a desi-gner, as a typographer, as a type evangelist and as a writer – chiefly on the subject of typography, but with opinions about every subject.

11

Layoutvariante Umgang Zitate .

Farbige Seiten lockern die Seitenabfolge auf

Schr

iftge

stal

ter

Hel

vetic

e N

eue

1981

43

231979

BG

ründung MetaDesign

»„When I went to Berlin a couple of years ago, in preparation for Eye 74, kept running into Erik Spiekermann.

Not literally, though I did later spend a pleasant evening in the company of Erik and his wife.“«

Adria

n Sh

augn

essy

1981

43

Korrekturblatt zur neuen Helvetica von Erik Spiekermann an Klaus Hoefer: They knew him as a desi-gner, as a typographer, as a type evangelist and as a writer – chiefly on the subject of typography, but with opinions about every subject.

M

How many books, songs, bikes, fonts does one need?The magic formula:

n+1

Do you know this typeface?

Autobahn

Autobahn

Autobahn

Type on screen:Not always a pretty picture.

http://blog.typekit.com/2013/05/01/hi-dpi-typography/

Discretionary ligatures dligLining numerals lnumOld-style numerals onumSmall caps smcpSwash alternates swsh nStylesets (01–20) ss01–20

etc.

http://elliotjaystocks.com/blog/a-recap-on-opentype-features/

text-rendering: optimizeLegibility;–––––––––––––––––––––––––––––––––––font-feature-settings

2: work1: type

3: attitude

Demo Video Website

http://next.fontshop.com/

4 weeks of preparation 11 sprints until first beta launch now releasing after every sprint 17th sprint right now team size: ~7 people

2: work1: type

3: attitude

don’t work with arseholes,don’t work for arseholes.

another magic formula:

edenspiekermann_ the traditional waterfall process

ImplementationDesign Content

here as wellthis is where projects break

w

edenspiekermann_ our agile design process

Design

ImplementationContent

Beta V1.0

forget control:

FAQ: Can I come and work for you?

FAQ: Can I come and work for you?

FAQ: What’s next for webdesign?

edenspiekermann_

User centered,not designer centeredSource: quotivee.com/wp-content/uploads/2013/09/don-draper.jpeg

0  px ∞ px

240px

320px

480px

540px

600px

768px

800px

960px

1024px

1280px

You all know this here:

Hierarchy, not position

Branding Kopf

Produkt

Produkt

Produkt

Serie Produkt

Produkt

Kopf

Mega BU

Produkt Kolumne/Serie

Text & Bilder

Branding Kopf

Steckbrief

Branding Kopf

Großes Bild

Steckbrief

Text ohne Bild

Bildkolumne/Serie

Galerie

Kopf

Text & Bilder

Karte

Video

Text & Bilder

Große Geschichte Kurzformat/Serie

Großes Bild

Branding Kopf

Mega BU

Minikolumne/Serie

Branding Kopf

Text indiv.Modules, not pages

edenspiekermann_

» We put data at the core of everything we’re doing – to informour journalism, not rule it. We listen. We engage. We digest it all.We learn. Then, we adapt and move forward.

You know what’s changed for me at Forbes?I now write for my audience, not my editor. »

— Lewis D’Vorkin, FORBES Chief Product Officer

Source: The Forbes Model For Journalism in the Digital Age

FAQ: What’s next for Spiekermann?

movie at: http://spiekermann.com/en/letterpress-in-berlin/

auf wiedersehen,good bye.