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"Interviewing is a way to engage users. Think of it as engaging with someone, rather than interviewing or surveying someone. This mindset allows us to seek the deeper insights and ask the harder questions. At the end of your time with a user, you want to have captured what that person said and did, and you want to have an understanding of what that person thinks and feels." -d.school.stanford.edu
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The Rules of Engage Club
1st RULE: You do not say ‘usually’ when asking a question.
2nd RULE: You do NOT say ‘usually’ when asking a question.
3rd RULE: If someone says “I think” or states a belief or seems to prefer one thing over another, then the conversation is NOT over. Ask why that’s important.
4th RULE: Only 10 words to a question.
5th RULE: One question at a time.
6th RULE: No binary questions, no leading questions.
7th RULE: A conversation started from one question will go on as long as it has to.
8th RULE: If you’re the only one interviewing, then you HAVE to use a voice recorder to capture!
1st RULE: You do not say ‘usually’ when asking a question.
When do you usually use maps?
When do you usually use maps?
Tell me about the last time
you used a map.
Tell me about the last time
you used a map.
2nd RULE: You DO NOT say ‘usually’ when asking a question.
Where do you usually use maps?
Where do you usually use maps?
Where did you last look
at a map?
Where did you last look
at a map?
3rd RULE: If someone says “I think” or states a belief or seems to prefer one thing over another, then the conversation is NOT over. Ask why that’s important.
Hm. Interesting. Why does
that matter to you?
Hm. Interesting. Why does
that matter to you?
Why don’t you think maps are ‘good for dates’?
Why don’t you think maps are ‘good for dates’?
Well, maps have the
connotation of being
‘lost.’
Well, maps have the
connotation of being
‘lost.’
4th rule: Only 10 words to a question.
You mentioned maps being the most un-ideal travel gear—why?
You mentioned maps being the most un-ideal travel gear—why?
Because of the rising price of oil, airlines are doing everything possible to
lower their expenses, and more efficient mapping
technology seems like an opportunity; therefore,
they have been experimenting with
allowing passenger’s Top…what do you think
about this?
Because of the rising price of oil, airlines are doing everything possible to
lower their expenses, and more efficient mapping
technology seems like an opportunity; therefore,
they have been experimenting with
allowing passenger’s Top…what do you think
about this?
5th RULE: One question at a time.
So, tell me about the last time
you used a map.
So, tell me about the last time
you used a map.
How would you redesign
your mapping
experience?
How would you redesign
your mapping
experience?
6th RULE: No binary questions, no leading questions.
At about what time
did you last use a map?
At about what time
did you last use a map?
What was the last thing you did before using a
map? What was the next thing you did?
What was the last thing you did before using a
map? What was the next thing you did?
Probably at around
9pm.
Probably at around
9pm.
Since maps can be so heavy, what type of maps are better for carrying, paper
or laminated?
Since maps can be so heavy, what type of maps are better for carrying, paper
or laminated?
7th RULE: A conversation started from one question will go on as long as it has to.
So, tell me about the last time
you used a map.
So, tell me about the last time
you used a map.
Do your friends like
maps?
Do your friends like
maps?
I did before
breakfast yesterday.
I did before
breakfast yesterday.
8th RULE: If you’re the only one interviewing, then you HAVE to use a recorder to capture!
Credits
Adapted from the Hasso Plattner Institute of Design at Stanford a.k.a.
“the dschool”
CulturalMaps.org
