An iterative approach to digital product development

Introduction

• The digital environment is fluid and changes rapidly, demanding the ability to respond to change and feedback in short time frames

• Taking a purely project based approach to your digital products can inhibit creative opportunism and responsiveness

Projects ….

Things change• they always do• they always will

You’re not in control of thatits about how you can respond

This is often a change in attitude and culture

Product over project

• Projects end• Products remain• Projects try and cram it all in• Products grow over time

Iterative design

• We don't know everything upfront• Things change they always do• Product informed by measurement• Only do what you need now• Allow for end goal to be refocused

agile development

• Fail sooner than later• See issues quickly• Transfer ownership of decisions away from

implementation units• Increase through put• Transparent capacity and cost

continuous quality improvement

• Digital products should be constantly evaluated and improved based on efficiency, effectiveness and value

• Challenge the final outcome if there is one• Refine and improve return on investment

minimum viable product

• Lean start-up• Controlled sunk

investment risk• Built in gateway

reviews

maturity modelProduct/Service

Busine

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Digitisa

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Intergration

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Initial release

Second release

next release

next release

Gateway 1

GatewayDesign inception

GatewayDesign inception

MVP 1

insight

prototype - build

insight

Prototype - build

Leve

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Pro

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2contin

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MV

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continuou

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Please feel free to contact me dbeal@twcmad.com