Whenever I work abroad, I’m always asked what makes Dutch Design so good. This is a problematic question, first of all because one could question it’s ‘good-ness’ (what are the criteria that form our ideas of quality?), and second of all, if one assumes that yes, it does represent one of the greatest design scenes in the world, there is not one easy answer to explain success. Countries with design cultures ranging from the embryonic to booming (from Romania, to Russia, to South-Korea) are looking for clues and patterns to create such a success at home. But the Netherlands does not offer a secret formula to be replicated: it’s an ecology where many factors like Dutch history, culture, education, business and government all play their role. For Do More Good CSK, a Michigan/Colorado based branding agency, I developed a compact 30 minute online talk on Dutch Design. The presentation tries to give novices to the topic an idea of this ecology: Dutch Design 101 presents Hollands background, current developments and possible future directions of design. It shows the holistic approach that is needed to create a successful support system, and the blood, sweat and tears and decades of work that go into it. Thanks to Joost Roozekrans for his contribution.
Citation preview
DUTCH DESIGN 101 DO MORE GOOD CSK Dutch Design 101 Remote Talk
@annemiltenburg
WHY IS DUTCH DESIGN SO GOOD? DO MORE GOOD CSK Dutch Design 101
Remote Talk @annemiltenburg
Job van Bennekom Droog Design Hella Jongerius Nalden De Makers
Van DO MORE GOOD CSK Dutch Design 101 Remote Talk
@annemiltenburg
Victor & Rolf Bertjan Pot (MOOOI) Studio Dumbar Richard
Hutten Rem Koolhaas DO MORE GOOD CSK Dutch Design 101 Remote Talk
@annemiltenburg
HOW CAN WE GET SUCH A GREAT DESIGN SCENE? DO MORE GOOD CSK
Dutch Design 101 Remote Talk @annemiltenburg
HOW CAN WE GET SUCH A GREAT DESIGN SCENE? IS IT? DO MORE GOOD
CSK Dutch Design 101 Remote Talk @annemiltenburg
There ARE NO EASY ANSWERs... DO MORE GOOD CSK Dutch Design 101
Remote Talk @annemiltenburg
ITS an intricate design ecology DO MORE GOOD CSK Dutch Design
101 Remote Talk @annemiltenburg
THE NETHERLANDS for DUMMIES* *99% of the global population
probably cannot locate the Netherlands on a map... Should we blame
them? Perhaps not. DO MORE GOOD CSK Dutch Design 101 Remote Talk
@annemiltenburg
DO MORE GOOD CSK Dutch Design 101 Remote Talk
@annemiltenburg
the Netherlands 16.800.000 Dutch people capital Amsterdam
kingdom that includes 4 carribean islands 37.000km2 / 22.000 sq mi
(4hr drive from top to bottom) DO MORE GOOD CSK Dutch Design 101
Remote Talk @annemiltenburg
Complicated? Only to the anglophones... We say: Nederland = the
Netherlands Nederlanders = the Dutch Nederlands = Dutch Dont
confuse us... Deutschland = Germany Deutsche = the Germans Deutsch
= German DO MORE GOOD CSK Dutch Design 101 Remote Talk
@annemiltenburg
Test your knowledge: famous Dutch people Doutzen Kroes (model)
Johan Cruijf (soccer player) Peter Stuyvesant (regent of NY)
Melisandre (the red witch) Anne Frank (holocaust victim) Freddy
Heineken (brewer) Rem Koolhaas (architect) Jantje Brinkers Anton
Corbijn (photographer) Armin van Buuren (dj) DO MORE GOOD CSK Dutch
Design 101 Remote Talk @annemiltenburg
BAck to the design ecology... DO MORE GOOD CSK Dutch Design 101
Remote Talk @annemiltenburg
THE NETHERLANDS HAS A RICH VISUAL HISTORY... DO MORE GOODthe
anatomy classes of Dr. Nicolaes Tulp, Amsterdam 1632 Rembrandt, CSK
Dutch Design 101 Remote Talk @annemiltenburg
THE NETHERLANDS HAS A RICH VISUAL HISTORY... Vincent van CSK
the Design 101 Remote Talk DO MORE GOOD Gogh,Dutchstarry night,
1889 @annemiltenburg
THE NETHERLANDS HAS A RICH VISUAL HISTORY... DO MORE GOOD CSK
Dutch Design 101 Remote Talk 1943 Piet Mondriaan, Broadway Boogie
Woogie, @annemiltenburg
...AND A LIBERAL AND TOLERANT TRADITION THAT PROMOTES A FREE
SPIRIT DO MORE GOODare good for design. Baruch Spinoza,
Dutch/Portuguese philosopher, 1632-1677 Free spirits CSK Dutch
Design 101 Remote Talk @annemiltenburg
...AND A LIBERAL AND TOLERANT TRADITION THAT PROMOTES A FREE
SPIRIT Multi-cultural society
...AND A LIBERAL AND TOLERANT TRADITION THAT PROMOTES A FREE
SPIRIT Gay Pride Amsterdam
THE NETHERLANDS IS RELATIVELY WEALTHY DO MORE GOOD CSK Dutch
Design 101 Remote Talk $48.460 (US $50.000). The Gross National
Income per capita is @annemiltenburg
Its also EXTREMELY SMALL, THEREFORE the dutch HAVE TO BE
CREATIVE DO MORE GOOD CSK designed their own country The Dutch have
Dutch Design 101 Remote Talk @annemiltenburg
...which they have turned into an expertise DO MORE GOOD CSK
company Van Oord isTalk Dutch dredging Dutch Design 101 Remote
responsible for the creation of the palm island structure in Dubai.
@annemiltenburg
WITHOUT NATURAL RESOURCES OF THEIR OWN, THE DUTCH MAKE MONEY
THROUGH TRADE & SERVICES... DO the 17-18th century, the Dutch
VOCTalk the largest trader of Asia, and the first company in
history to issue stock/shares. @annemiltenburg In MORE GOOD CSK
Dutch Design 101 Remote was
as well as the knowledge economy and more recently, the
creative industries DO MORE GOOD CSK Dutch Design 101 Remote Talk
TU Delft Luna solar powered vehicle @annemiltenburg
THE DUTCH GOVERNMENT HISTORICALLY PLAYED A LARGE ROLE IN
promoting design DO MORE GOOD CSK designers and architects to
design their products and services ...commissioning Dutch Design
101 Remote Talk @annemiltenburg
DESIGN THAT IS USED BY EVERYONE... Ootje Oxenaar, 1980s
AND SEEN BY EVERYONE... DO MOREDumbar, National PoliceRemote
Talk Studio GOOD CSK Dutch Design 101 brand identity
@annemiltenburg
COMPANIES ASK DESIGNERS TO CREATE SOMETHING DIFFERENT,SOMETHING
THAT PEOPLE WILL NOTICE DO MOREStudio Smack Design 101 Remote Talk
Image: GOOD CSK Dutch @annemiltenburg
SOMETHING THAT STANDS OUT FROM THE CROWD DO MORE GOOD CSK Dutch
Design designers, created an upside-down flagship store Victor
& Rolf, Dutch fashion 101 Remote Talk @annemiltenburg
DUTCH DESIGNERS love to defy the status quo DO MORE GOOD CSK
Dutch Design 101 Remote Talkby designer Martin Baas, makin gpieces
even more unique Classic invaluable Rietveld chairs burnt
@annemiltenburg
and one-up each other, every chance they get Gert Dumbar,
Gitanes tobacco DO MORE GOOD CSK Dutch Design 101 Remote Talk Anton
Beeke, Globe Theatre @annemiltenburg
activism evolved into social engagement Christien
Meindertsma
https://www.youtube.com/watch?v=j-AZf_DoD7Y
THeY COME UP WITH NEW IDEAS, from the silly... Jurgen Bey
created chair shaped bags attached to a vacuum cleaner, it fills
with dust.
...to the cute... DO MORE GOOD CSK Dutch Design 101 Remote Talk
temperatures up and increases their survival rate in modern barns
The biggen bodywarmer keeps piglets @annemiltenburg
...to the its so crazy it just might work category DO MORE GOOD
CSK Dutch Designvacuum cleaner for Beijing Daan Roosegaardes smog
101 Remote Talk @annemiltenburg
from activists to hippies with a business plan
http://www.youtube.com/watch?v=VpZjG1gf0rU
Fairphone: the worlds first open and fair phone Help them make
yours! www.fairphone.com
Fairphone: the worlds first open and fair phone
http://www.youtube.com/watch?v=hIR3VW5DQ_o
the ecology evolves and yet remains the same DO MORE GOOD CSK
Dutch Design 101 Remote Talk @annemiltenburg
Fablab: 3d printing, bio-hacking, ... 1632 scene set at De Waag
De Waag today DO MORE GOOD CSK Dutch Design 101 Remote Talk
@annemiltenburg
Michiel Jansz. van Mierevelt, 1600s Iris van Herpen, 2011 DO
MORE GOOD CSK Dutch Design 101 Remote Talk @annemiltenburg
24.01.2014 DO MORE GOOD CSK DUTCH DESIGN 101 THIS PRESENTATION
is only possible thank to the collective wisdom of designers,
design critics and thinkers - thank you for sharing your work and
knowledge. A special thanks goes out to Joost Roozekrans, this
presentation builds further on his 2011 presentation on Dutch
Design in Shanghai. All images and videos by the designers /
artists due care has been taken to credit the people involved if
despite this care you find credits missing please dont hesitate to
get in touch! Anne miltenburg [email protected] |
www.designistan.org Follow me @annemiltenburg /
@designistan_org
