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Don't Let Crappy Content Ruin Your New Site

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Nothing is worse than delivering a sparkling new site full of promise and seeing it ruined with crappy content. The best designed sites can be wrecked with blurry imagery, poor copy, and incorrect use of styles. This talk covers factors that contribute to crappy content implementation and the steps we can take to avoid them. I will share deliverables that close the gap between site launch and maintenance.

Text of Don't Let Crappy Content Ruin Your New Site

  • 1. Nica Lorber / Creative Director / Chapter Three nicelobster DON'T LET CRAPPY CONTENT RUIN YOUR NEW SITE JUNE 3, 2014 / DRUPALCON AUSTIN / UX DESIGN TRACK

2. chapter_three 3. AMAZING WEBSITES BEAUTIFUL DESIGN ROCK SOLID DEVELOPMENT MEANINGFUL CONTENT AMAZING WEBSITES 4. THE PROBLEM 5. photo credit; Joey Parsons https://www.ickr.com/photos/joeyparsons/3531756010/ Businesses & organizations diminish the investment in their sites with poor content 6. THE SOLUTION 7. 1. More resources 2. Better education 3. Better planning 8. RESOURCING 9. DIGITAL STRATEGIST DESIGNER UX DESIGNER PROJECT MANAGER WRITER INFORMATION ARCHITECT SEO EXPERT SOCIAL MEDIA EXPERT MARKETER DRUPAL ADMINISTRATOR DATA ANALYST CONTENT STRATEGIST DEVELOPER SUBJECT EXPERT HMTL CHOPS 10. PROJECT MANAGER DRUPAL ADMINISTRATOR DATA ANALYST HMTL CHOPS 11. PROJECT MANAGER WRITER MARKETER 12. DIGITAL STRATEGIST DESIGNER UX SPECIALIST PROJECT MANAGER COPY WRITER INFORMATION ARCHITECT SEO SPECIALIST SOCIAL MEDIA EXPERT MARKETER DRUPAL ADMINISTRATOR DATA ANALYST CONTENT STRATEGIST DEVELOPER SUBJECT EXPERT HMTL CHOPS Content needs a CHAMPION! Photo by: John Haslam / http://bit.ly/1nx0N9i 13. CONTENT DESERVES MORE $$$$$. 14. RESOURCING SOLUTIONS Invest in training your best suited employees Prioritize employee retention (more $$$) Empower those who understand the web 15. EDUCATION 16. WHAT IS CONTENT? 17. NAVIGATION 18. COPY 19. IMAGES 20. GRAPHICS 21. TAXONOMY 22. VIDEOS 23. Taxonomy Usability? Images Graphics SYNTHESIS of everything on your site Video Navigation Speed? Copy 24. WHAT IS CRAPPY CONTENT? 25. 1. Is not curated for the web 2. Decreases usability 3. Does not meet site goals 26. WRITING FOR THE WEB HTTP://CHAPTERTHREE.COM/BLOG/HOW-WRITE-WEB 27. WHY WRITE DIFFERENTLY FOR THE WEB? People read 20% slower online People are task focused People scan 28. Reference: http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/ 29. CONTENT LENGTH? 30. AVOID REDUNDANT PHRASES 31. WRITE CONCISELY 32. AVOID BANNER BLINDNESS 33. DEFINE CONTENT GOALS 1. What is the communication goal of the page? 2. Who is the audience? 3. What are the key calls to action? 34. GOALS FOR EDITING 1. What is the utilitarian function of the page? 2. Can content be shorter or more skimmable? 3. Can redundant content be eliminated? 35. BREAK GRAMMAR RULES Sentence fragments allow users to scan 1, 2, 3, instead of one, two, three Paragraphs dont need 3-5 sentences REF: http://www.nngroup.com/articles/break-grammar-rules/ 36. SOURCING IMAGERY Who is in charge of imagery? Are there imagery guidelines? Is there an image budget? 37. SOURCING PHOTOS Take them yourself Search Creative Commons Buy them Hire a photographer 38. RESOURCES http://www.istockphoto.com http://www.stocksy.com http://search.creativecommons.org http://compght.com 39. EXAMPLE 40. PLANNING 41. BETTER UX What is the nature of the content? Who are the content creators? What are their skills? Image heavy? Who writes? How often? 42. CONTENT TEASERS 43. CONTENT TEASERS 44. AUTOMATE TEASER LENGTH 45. MAKE HELPER TEXT ON IMAGE UPLOADS 46. CREATE DRUPAL-SPECIFIC EDITORIAL GUIDELINES 47. Pixelated 48. DESIGN THE GUIDELINES 49. TEACH IN PERSON 50. WRITE 51. 1. More resources 2. Better education 3. Better planning 52. THANK YOU! Nica Lorber / Creative Director / Chapter Three nicelobster

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