Helping National Brands Sell More

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DNI Retail Design specializes in helping national brands sell more. We have partnered with some of the premier companies in the world to create exciting retail presences for their products.

We achieve this through the design and manufacturing of custom retail displays and environments. The brand marketers and retailers that choose DNI benefit from a full range of services including solution-oriented design, value engineering, project management, state-of-the-art manufacturing, warehousing, nationwide distribution and installation, and online inventory management.

Who We Are

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ProductsWhen it comes to producing impactful Point of Purchase displays, it is not simply a question of whether having a POP display will increase sales - it’s a matter of how the right display can impact sales even more. And that’s where DNI Retail Design exceeds expectations!

On-Counter & Floor-Stand Displays

Retail EnvironmentsInteractive Kiosks

Digital SignageStore Fixtures

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Analysis: We begin by developing a clear understanding of your desires for the given retail initiative. Each display project starts with the following steps:• Establish design influences. • Discuss the ideal functionality and life-span.• Identify current challenges or obstacles.• Explore budget parameters and projected quantity.• Set a preliminary timetable and expectations for next steps.

Design: Utilizing valuable insight from the initial analysis, DNI will integrate our retail expertise to create a design that meets your objectives. We equip our clients with a virtual prototype for review, all of which comes at no cost.

Engineering: The success of a display at retail is largely influenced by the way it is engineered. DNI utilizes multiple materials and manufacturing processes to ensure that each display is comprised of the optimal components, based on your criteria.

Prototyping: A prototype is created to demonstrate functionality and establish quali-ty standards. With an approved prototype we are able to commence production.

Manufacturing: DNI consistently offers the ability of manufacturing efficiency and flexibility, along with speed to market that is unrivaled by competition.

Logistics: Strong relationships, and our volume of business with distribution partners, allow for your delivery requirements to be achieved and properly managed.

Installation: DNI’s nationwide network of professional in-stallers provides you with speed to market at considerable cost savings. This presence allows us to have multiple stores installed simultaneously, ensuring a successful implementation of your retail initiative.

ServicesDesign - Engineering

Prototyping - Production

Installation - Completion

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Case Studies

Everything from a glorifier for smaller personal products to an entire retail environment. At any stage of your project, conception to consumption, you can benefit immensely by getting DNI Retail Design involved. From creative design to world-class manufacturing, your brand is guaranteed to attract, engage, and sell more!

The DNI Advantage

Cricket Communications challenged us to develop a solution for fixturing a variety of company stores. We designed and produced a modular system that could evolve and adjust to the unfore-seeable changes and industry growth, without the need to be redesigned and re-fixture every few years. Our Cricket relationship began with an order for $20,000 in acrylic counter displays. Within two years this grew to $2,000,000 annually including 5,000 displays as well as the design, production, and installation of over 200 retail stores.DNI was a key partner to Cricket launching new markets in Chicago, Philadelphia and Washing-ton D.C. This involved producing fixtures for over 400 stores and 1,500 dealerships.

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Our relationship with AT&T began by developing a few on-counter display design concepts. An order resulted from the concepts for a total of $50,000. The success of the first order led to a relationship that within three years translated into orders worth over $6,000,000 an-nually, including over 20,000 Point of Purchase Dis-plays. During that period we produced 90% of their in-store marketing, including the production and instal-lation of all of their indirect wireless dealer stores. This helped AT&T achieve a brand presence in over 15,000 locations during that period.

For tax season, Payday Loan Stores asked us to design and produce a portable office for their currency exchanges. The office needed to be easily set up, provide security, and give the cus-tomer a sense of privacy. We designed a modular unit that unfolds from a 17” x 57” x 50” size to form an 8’x3’ office. We built in secure storage areas along with shelves for manuals and brochures. Smoked acrylic panels provide privacy as well as the ability to brand the office. When the tax season is over the Exchange simply folds the unit back up and rolls it into the back room until the following year.This project helped PLS enter a totally new market within their currency exchanges and led to the design and production of PLS Tax Services Permanent Retail locations the following year.

Soundbar speakers have proven to be a very successful category of home audio. As their popularity has grown, so has the need for retailers to improve the way that models are presented to the consumer.

H.H. Gregg and DNI worked together to develop a fixturing program that would allow for associates to conduct effective demonstrations and provide an easy way for consumers to compare speakers. A unique feature of this display is that the programming was made to be univer-sal for all TV and soundbar models. This enabled H.H. Gregg to have flexibility in changing or adding new products to the display.

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DNI RETAIL DESIGN1502 Louis Bork Dr.Batavia, IL 60510800.886.6883dniretaildesign.com

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Your job is difficult enough without having to worry about every intricacy of your in-store display pro-grams. Executing a successful display solution for each of your products is more than a handful and quite the time suck. We view ourselves as the quint-essential partner for in-store marketing solutions and find that our role is irreplaceable.

We know this because this is what our clients tell us!

It all happens at retail ...

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