Digital Innovative Design powerpoint

Digital Innovative Design

The best way to start and manage your room makeover projects

Endless potential growth because of varied use cases

Consumer comment - “I use this service to - visualize my prospective furniture and furnishings in my own room- to have a project plan created that can be updated as needed- to obtain needed reviews and vendor ratings as well as product ratings and reviews.- to do enhancement projects such as adding built-ins, new stair cases, storage,fireplaces, new floors, windows, doors”

Business comment - “I use this room makeover planning service to -Design new locations for our stores- Fill vacant property units- Sell properties faster”

Before After

How We Solve the ProblemFor consumers we….

- Complete the internet research for the client’s room makeover project- obtain online estimates and vendor references- Create virtual designs of the client’s room makeover project, when applicable- Create easy to read project plans that can be updated as needed-Obtain pricing, product specifications, locations, and reviews for the client- So that consumers can visualize and complete their home projects

For Businesses we…

- Provide internet research, product and vendor reviews, pricing, vendor suggestions, and detail work specifications- provide a project plan that can be updated- So that businesses can fill vacant property units using virtual room designs- Decide which products to buy after seeing them in their rooms first- Sell properties faster using virtual designs and a project manager-Create virtual designs of the client’s space based on their ideas or ours

How Did We Get Here

DID was started after the founder’s family needed several projects done in their home and was unable to get

the interior room projects off the ground for one reason or another.

Lenora Rainey, Founder and CEO- retired after 37 years as a

government PM and BA contractor- obtained a Masters degree in IT and Masters Certificate in Project Mgmt

- Completed several design and business related courses to realize her life long dream of working in

interior design

How room makeovers and interior projects get stuck

-An idea is born (enhancement or repair)

- A budget is set- Ideas for inspiration are gathered- Customer starts getting estimates or considers starting a Do-it-yourself project.

Customer is stuck trying to determine the next action….- Time goes by- Home project never realized

“I would like to recreate the historic features of my home”

Valerie F. , Baltimore, MD

How room makeovers and interior projects should get done

-An idea is born! (enhancement or repair)

- A budget is set- Ideas for inspiration are gathered- Call Digital Innovative Design (project managers and designers)- Arrange Consultation (Webinar or local)- Together we determine the next action

- We setup online and in in-person estimates for vendors or help you start a Do-it-yourself project- Work with the vendor you choose- Confirm whether permits are needed- Complete the internet research- Create virtual designs of the client’s room makeover project, if applicable- Create easy to read project plans that can be updated as needed-Obtain pricing, product specifications, store/online locations, and reviews- Pickup supplies- House sit if necessary

“I would like to recreate the historic features of my home”

step 1

step 2 step 3

The Digital Innovative Design ProcessWe help customers create the room designs they visualize:

☑ They can see paint colors in their space before opening any paint cans.

☑ View new furniture arrangements without lifting a finger or investing first.

☑Conceptualize furnishings, windows, doors and lighting before they purchase anything.

☑ And the best part: they don’t have to clean up their space before they get started.

Unlike a traditional design service, we will provide a dedicated project manager. The customer will complete a project questionnaire and upload a room photo to get started. We supply the computer software to create the virtual room makeovers and the design consultation either using webinars or in person meeting if local. If the customer prefers, we can train them to create the virtual room designs as part of our room makeover service, if applicable.

Customers participate in the project plan process. They help identify contingencies, dependencies, lag and lead time, start - stop times, milestones, and the work breakdown structure.

We handle obtaining the estimates, vendors selection and screening, supply pickup and ordering,

We help getting the project on schedule and on budget by offering ready to buy designs, having access to millions of product feeds, and affiliate discounts

A Completed project = Project Manager + room photo

The Digital Innovative Design ProcessWe can also….

☑ Provide some local clean out services

☑ Provide virtual clean out services for a room, when needed

Check vendor’s references and referrals, (includes vendor online reviews)

☑ Pick up supplies

Go shopping for products with our local customers (or text/email products while you shop for feedback)

Create a mood (inspiration) board or teach our customers to make one

Identify product substitutions, online websites or local stores

Revenue will come from…

- Click through links from affiliate product feeds

- Sales of customized virtual design products (DVD, videos, ebooks, webinars, and local community college classes and workshops

- Customers who want the project management services

-Customer referrals

- Facebook surveys and product ads

- Thumbtack project service leads

-Home advisor project service leads

2015 Launch/Expansion plansKey Hires- Developer to design an app- Digital interior designers- Bookkeeper/Accountant- Social media marketing consultant- Local contractors to do home projects

Expansions- Develop Webinars- Deliver DIY training at community colleges- Develop videos and ebooks for DIY- Attend home trade shows- Develop new affiliate members and drive more of its customers to its affiliates- Obtain more product feeds- Facebook ads and surveys

Opportunity for Digital Innovative Design in US Market

76.1 million owner-occupied housing units in the US, well over 1/2 made improvements not considered maintenance (43.7 million)

Almost 1 in 4 made Energy efficient improvements

Between 2009 and 2011 home owners spent $359 Billion in improvements. $284 Billion in 2012. Home improvement stores in the US generated $144 billion in revenue. Average transaction was $18

Below are the medium expenditures:-$2500 bedrooms-$2432 bathrooms- $1200 windows/doors-$5000 Kitchens- $3000 Recreation rooms- !1200 Floors/paneling/ceiling- $2000 Patio, terracee, detached deck

119 million home improvement projects were done 63% by professionals)

44 million projects were done by the homeowner with 68% of consumers visiting home improvement store websites in 201


Source of inspiration for U.S. home improvement projects in 2014-39% DIY and design TV shows (Our designers use HGTV software)- 36% brick and mortar store displays- 30% online design and DIY websites, videos- 29% Home design magazines- 29% Family and friends homes- 19% Pinterest website and similar- 17% Catalogs- 15% model homes/store showrooms- 8% advice from traditional interior designer (We are unlike traditional interior design services in many ways)

Biggest factor influencing U.S. home improvement projects in 2014- 35% To reflect my preferences and style (We are passionate about - 28% To increase my home value seeing the customer’s ideas in

- 9% To prepare to sell my home their room.)- 4% To accommodate family size


Total expenditures for home projects: # Projects:

- Roofing $43.7 Billion 7.5 Million-Kitchen Remodels $35.7 Billion 3.7 Million- Floors/Panel/Ceiling $33.2 Billion 18.8 Million_ windows/doors $24.1 Billion 8.9 Million- Bathroom remodeling $23.1 Billion 5.0 Million- Outside $13.4 Billion 3.5 Million- Recreation rooms $3.5 Billion 0.5 Million


8% people use traditional interior design services

?? people use virtual interior design services

63% are too busy to complete their own room makeovers and home projects

66 Million do not have the industry knowledge

?? feel that this service is valuable

43.7 Million home owners start at least 1 major home project/yr

?? people between 21-70 would like to complete a started project