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Imagine Better:
Human-Centered Design
Workshop
Digital Innovation Class, March 21-26, 2016
Dr. Michelle Ferrier Associate Dean for Innovation
Our Agenda
• Entrepreneurship: Why I Care
• Human-Centered Design Principles: Introduction
• HCD/Design Thinking Practices
• Next Steps: Business Model Canvas
Innovation Activities What was it?
BBS/Fax on Demand (Intrapreneur)
Early technology adoption with members
NEAOnline (Intrapreneur) Developed first web presence for National Education Association on AOL
SimSchool (Intrapreneur) Development of school system simulation at NEA
Education Insider (Entrepreneur) Magazine startup for parents of school-aged children
EHCWired.com (Intrapreneur) First independent online college news site; first online course at the college (2002).
Media Power Lunch (Entrepreneur)
Short, online learning for beginning journalists (MediaBistro predecessor)
Innovation Activities What was it?
Highlands Family (Entrepreneur) Hyperlocal, hybrid online/print news for families in Appalachia
CopyWash.com (Entrepreneur) Online copy editing services
Digital Identity/ReputationManagement (Entrepreneur)
Patent pending technology on managing identity from one platform
MyTopiaCafe.com (Intrapreneur) Online community for newspaper nonsubscribers
LocallyGrownNews.com(Entrepreneur)
Hyperlocal online news franchise
Media Deserts Project (Researcher)
Uses GIS technologies to make visible the media ecosystem.
TrollBusters Natural Language Processing and Positive Messaging System
Emerging Digital Media Sectors
• Experiential & Immersive Entertainment
• Modeling & Simulation (virtual worlds, augmented/mixed reality)
• Game Development & Publishing
• Motion Picture Creation (webisodes, animation, visual effects, audio/sound design)
• Pre-Vis/Visualization (data, mapping, architectural, bio-medical
Dr. Michelle Ferrier, Ohio University, @mediaghosts
Emerging Digital Media Sectors
• Mobile Media
• eLearning
• Interactive Marketing & Advertising (social media, online ads, in-game ad placement
• Content Aggregation & Distribution (niche portals)
• Internet A/V Content Distribution (streaming media)
• Web Content & Application Development
Dr. Michelle Ferrier, Ohio University, @mediaghosts
Online Harassment: 40% and growing
• Women publishers experience cyberbullyingon their sites.
• General news sites have struggled with moderating online commenting.
What We Offer
• S.O.S. Team: Countering cyberattacks in real-time with online community support and positive messaging.
• RAID: Finding and outing trolls online and tracking where they operate using network analysis technologies and natural language processing.
• SUPPORT: Providing technical, legal services and psychological services; resources for publishers under denial of service attacks.
RAID: Community Clustering
Using a proprietary technology for network analysis developed by Ohio University students, we find and aggregate communities of trolls and identify who else is a subject of attack.
C.A.T.S.: Clustering Analysis and Targeting System, Ohio University
Our Goal: Fighting Hate with <3
TrollBusters provides just-in-time rescue services for women journalists, bloggers and publishers who experience online harassment.
We use our virtual S.O.S. team to send positive messages into online streams at the point of attack. We dilute the stings of trolls and other online pests to support you, your voice, your business and your reputation.
Student Skills and Knowledge
1. Construct and deliver a pitch.
2. Conduct market research.
3. Conduct audience analysis.
4. Understand the entrepreneurial landscape/startup culture.
5. Conduct a competitive analysis.
6. Create a minimum viable product.
7. Read, understand and create financial statements.
Ferrier, Michelle Barrett. “Media Entrepreneurship: Curriculum Development and Faculty Perceptions of What Students Should Know,” Journalism & Mass Communication Educator, Sept. 2013, Vol 68, Issue 3, p. 222.
Innovating for People: Luma Institute
Human-Centered Design: The discipline of developing solutions in the service of people. Every story of a good innovation--whether it's a new product, a new service, a new business model or a new form of governance-- begins and ends with people. It starts with careful discernment of human needs, and concludes with solutions that meet or exceed personal expectations.
http://www.luma-institute.com/
Human-Centered Design
The exercises we are using are:
• 1. Statement Starters
• 2. Visualize the Vote
• 3. Stakeholder Mapping
• 4. Creative Matrix
• 5. Demo: Importance/Difficulty Matrix
Clearly Define the Problem
You need to clearly define the problem. Who is experiencing the problem? Who else is involved? Where does the problem take place?
Statement Starters
• How might we…incentivize residents to create daily news and information?
• In what ways might we… use public spaces/art to share daily news and information?
Visualize the Vote: Results
• What ideas rise overall in the imagination of the group? Why? What is appealing? Get feedback from group.
• Detail Vote (Use different color): What details were selected? What is it about the detail that is attractive? Is it a bud that could become its own idea?
Human-Centered Design
The exercises we are using are:
• 1. Statement Starters
• 2. Visualize the Vote
• 3. Stakeholder Mapping
• 3. Creative Matrix
• 4. Demo: Importance/Difficulty Matrix
Stakeholder Mapping: Results
• What are some of the “unusual suspects” you included in your map? Why?
• Look at other maps. Who do you see on other maps that aren’t on yours? Who has stakeholders that are alike?
Human-Centered Design
The exercises we are using are:
• 1. Statement Starters
• 2. Visualize the Vote
• 3. Stakeholder Mapping
• 3. Creative Matrix
• 4. Demo: Importance/Difficulty Matrix
• Give each participant a pen and sticky note pad.
• Ask them to ideate at the intersections of the grid.
• Write down one idea per sticky note.
• Start the clock. Limit time to 15-20 minutes.
• Draw pictures of the ideas.• Try to fill every cell on the
grid.• Tally number of ideas per
team. Reward quantity.
Human-Centered Design
The exercises we are using are:
• 1. Statement Starters
• 2. Dot Voting
• 3. Stakeholder Mapping
• 3. Creative Matrix
• 4. Demo: Importance/Difficulty Matrix
Human-Centered Design
The exercises we are using are:
• 1. Statement Starters
• 2. Visualize the Vote
• 3. Stakeholder Mapping
• 3. Creative Matrix
• 4. Demo: Importance/Difficulty Matrix
Resources
The Business Model Generation book by Alexander Osterwalder and Yves Pigneur. This book introduces students to the 9-square business model canvas and gives them a framework for presenting their ideas.
The Value Proposition Design book goes deeper into thinking about the problem statement and the value proposition that underlie successful ideas.
Resources
Innovating for People: LumaInstitute. Solutions that meet or exceed personal expectations.
http://www.luma-institute.com/
Entrepreneurial Journalism: How to Build What’s Next for News by Mark Briggs focuses on news innovations and the media landscape.
Thank You!• Dr. Michelle Ferrier
• @mediaghosts
• www.troll-busters.com
• @yoursosteam