Digital Design Power-uPs!

20.03.2014

Kim BjørnHead of Digital Design

Ekstra Bladettwitter.com/designchefen

Power-u

Curiosity ...

not interactionbut reaction ...

Design is more about observing the world around you, than about personal creativity.

Cam Shaw

Make it easy!Experiencing stuff & finding stuff

navigation

ChoicesPurposeMinimalNormality

radiate thecore essence!

Design is thinking made visual.

Soul Bass (1920-1996)

85de fire designparametre · smukkere grafisk design

Fotografiet her til højre har jegreduceret til nogle få streger itegningen yderst til højre. Dethar jeg gjort for at vise dig, atdet ændrer grundform frahovedsageligt en firkant til(nedenunder) en firkant meden oval, der fylder kvadratethelt ud. Den runde form blivermed andre ord mere domine-rende i den beskårne udgave.

Det har betydning når duvurderer dine fotos i sammen-hæng med designets andreelementer. Se nogle eksemplerpå næste opslag.

Læg mærke til at formen ændrer sig,når du beskærer et foto

tHe Power oF3

3

LevelsColorsFontsizesVerticalsHorisontalsOptions

Priority

Perceptual layersTimeliningContrastsGestalt

Colors

HarmonyContrastFunctionalityIdentity

Rød

Agression, ophidselse, høj aktivitet, dynamik, vinder, leder, krig, energi, styrke, kærlighed, passion, erotik.

Øger blodtryk og åndedrætsfrekvens.

Bringer elementer til forgrunden.

Til aktive elementer som “Køb!”, “Klik her” ...

Orange

Opmuntrende, optimisme, livsglæde, solskin, fascination, entusiasme, succes, stimulation, helse, ungdommelig.

Stimulerer mental aktivitet og appetit.

Øger iltoptagelsen.

Bringer elementer til forgrunden.

typography

SimplicitySpaceSizes

Changedemandsattention!

Change

Responsive design, breakpointsLandscape vs. portraitParallax scrollingRollover vs. touch (userfeedback or -info: when to know what to do)You as the designer respond to change

landscape portrait

less is more ...

less is more

Flat vs. skeumorphic UIMicro-uxCSSFrameworks

A designer knows she has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Antoinè De Saint-Exupéry

Making the simple complicatedis commonplace ...... making the complicated simple,awesomely simple, that’s creativity.

Charles Mingus

think big,sketch small

Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.

Scott Adams · ‘The Dilbert Principle’ US cartoonist (1957-)

Make it easy for yourself!Tools ...

it’s not about how.it’s about why and when.

Design is making choices

Skill is know-how ...Excellence is making the right choices ...

Why should the user spend time here?Why should they bother?Why choose THOSE colors/fonts/etc?When should you use what?