DFA brainstorming lecture

Design Thinking:

Brainstorming

Hello

interaction education systemsart/design

Chris R. Becker

UX Design @cbecker

DFA - UCLA Wed 11:30 - 12:30

Hi, I am Chris Becker

Who is this guy?

@cbecker

I have a background in

I have done projects for

Graphic Design - BFA : Colorado State University MFA - Art Center College of Design : Media Design Program

Apple, Beats by Dre, Nissan, LAUSD, Art Center, Jet Propulsion Laboratory (NASA), VW, CB2, Adobe, Toyota, EA, Mattel, Kraft Foods, Hyundai, Starwood Hotels, Fresh and Easy, HTC, OKGO and more.

I am a User Experience (UX) / Interaction Designer / Design Researcher / Educator

I have worked for Red Design Consultants, JPL, Art Center, Schematic, Syynlabs, Saatchi & Saatchi, Phenomenon, Innocean, Blitz, DeutschLA, the Ayzenberg Group, Handmade Mobile, Boombang, TBWA/Chait Day, Two Bit Circus, Tool of North America, Yoi / Ferrazzi Greenlight, R/GA and more.

I

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who dabbles in physical computing experiences

I teach at Loyola Marymount University UCLA - extension General Assembly

Some of my projects

Apple Mac 30 - Interactive Documentary CB2 - Physical Interactive Campaign

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Nissan - Passion Genome OK GO music video - Interaction Builder

Introduction

Design Thinking is:

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The essential ability to combine

• Empathy • Creativity • & Rationality to meet user needs and drive business success

Design Thinking has a human centered goal that leads to Innovation

Introduction

Design thinking = Methodology = System

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Brainstorming & Ideation

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11:30 - 11:45 Short Brainstorming Lecture

11:45 - 12:05 - Brainstorming Session I : Initial idea session

12:05 - 12:35 - Brainstorm Session 2 : I like, I wish, what if -


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Problem Solving


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Ideation Session #1

1 - Gather in groups of 4 2 - Grab sticky notes & pen

Problem : Over use of Cellular Phone in Classrooms

take 20 min - write on the sticky notes as many ideas about how to solve the cell phone in a class problem.


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Ideas are a product of thinking about a problem


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Ideation Session #2

1 - Gather in groups of 4 2 - Grab sticky notes & pen 3 - Do a second round • I like • I wish • What if?


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What If?

I like

I wish


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Idea Direction

Ideas > More ideas > Prototypes


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Idea - Prototyping

Thank you

UX Design @cbecker