Desire paths form how and where users want to use something. Find the desire paths when designing a product.
Desire Paths and Product DesignLJ Jones
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What do your product and this photo have in common?
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How you wantThem to use it.
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How Theywant to use it.
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Sales occur when these line up.
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Not when they don’t.
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You can’t force it….
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..or post a signand hope They will
“Get It”.
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The Solution….
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Find the desire paths.
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Its what landscape architects call these.
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Its how people want to use something.
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Its where you should build
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Why do companies often miss the desire paths?
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Because the person whodesigned this…
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…isn’t oneof Them…
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..and got so excitedabout this…
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…that he/she failedto see this.
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To find the desire paths…
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You have to forget what you know about this.
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You have to look at it from Their point of view.
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You have to experience ithow They experience it.
Find the desire paths.LJ Jones
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