1. DesignSpark Mechanical MARTIN KEENAN Head of Applications Strategy

2. Electronic Design EngineersMachine and Panel Builders PCB and mechanical design disciplines Responsible for electronic product design Driven by advancements in technology Our Focus Customers Electrical & mechanical design disciplines Responsible for automation & control design Bespoke industrial machine development All Design Engineers share common challenges 3. Engineers are Time Poor 4. Supporting Engineers 1941 2008 2010 1974 1994 1998 2011 2012 2013 We have been helping engineers create great products for over 75 years 5. Community of >250k engineers Design resources & tools Technical Support Forums Powerful Electronics Design Software Schematic capture, PCB layout & Autoroute 280,000 users globally >38,000 3D models in 24 formats Automation & Control and Electronics Over 500,000 downloads Unique Resources 6. Insight from our 3D CAD Model Programme 6 Each model download saves me between 2 hours and 2 days of manual creation Engineers using 3D CAD Software today 95% of design engineers do NOT have access to 3D CAD tools Model download 7. Why arent more engineers using 3D Design tools today? Existing 3D CAD Tools have significant barriers to entry: 1. Costs 2. Learning time 3D Design delivers compelling advantages: 1. Faster concept to creation 2. Better communication of concepts 3. 3D proposals win more business 4. Realise the benefits of 3D printing 8. Limitations of Traditional 3D CAD tools Making changes in traditional 3D tools is difficult and time consuming This is not ideal for concept and prototype stages in the design cycle Traditional 3D Tools are not suitable for every task 9. Our New 3D Solution DesignSpark Mechanical A 3D design tool to meet the needs of everyone involved in the design process Highly intuitive with very short learning curve Free-of-charge for ultimate accessibility 10. Introducing DesignSpark Mechanical 4 simple gestures put 3D design into the hands of the non-CAD specialist 11. Introducing DesignSpark Mechanical Based on intuitive Direct Modelling Technology 12. Introducing DesignSpark Mechanical Familiar commands enable rapid changes and experimentation 13. Electronics & Mechanical Design Challenges Electronic Engineers tell us eCAD & MCAD worlds merging WHAT DOES THAT REALLY MEAN!?!? An RS customer told us15 years ago The thermostat here was designed much like every other electronic product at that time Circuit design 1st Case design 2nd Electronic engineer passes circuit to mechanical engineer to build case, buttons, dials around 14. Electronic Engineers tell us eCAD & MCAD worlds merging WHAT DOES THAT REALLY MEAN!?!? An RS customer told usToday The thermostat here was designed much like every other electronic product today Circuit design Case design Product design is far more aesthetically focussed meaning circuit and mechanical design happens in parallel Final Product Electronics & Mechanical Design Challenges 15. Feedback from Electronics Engineers Mechanical design stage increasingly coupled with PCB design It typically takes a week for the CAD guys to make even small changes I want to be able to model as quickly as my brains creating Theres a real need for some common ground between us and the mechanical engineersCustomer quotes 16. Industrial Design Challenges BRIEF BID PROPOSAL PROTOTYPE CUSTOMER REVIEW PRODUCTION FINAL DESIGN Often completed on paper or out-of-date, unsuitable 2D software* Changes to design is largest source of bottlenecks* * CUSTOMER RESEARCH 2012 17. Feedback from Machine & Panel Builders We tend not to deviate from previous designs, we dont have the time to create concepts from scratch Were losing business to companies able to invest in modern mechanical design software Our ability to innovate is limited due to the lack of time we have available The mechanical design process is a major bottleneck and can add weeks to a build 18. Summary of features DesignSpark Mechanical Based on intuitive direct modelling technology Available in 11 languages Simple interface for costing and ordering PCB file imports Directly compatible with 3D Printers (STL) Multiple imports: STEP, OBJ, SKP (sketchup) Multiple exports: Autocad (DXF), OBJ, STL, 3D-PDF, XAML, JPG, PNG Access to 100m+ 3D models from traceparts 19. DesignSpark Mechanical Key Messages Powerful and Intuitive 3D Design software for every engineer Available for download at DesignSpark.com from September 16th (Technical support, forums and tutorials) Gives engineers more time to design great products 3D Design for Every Engineer