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How to introduce young adults living in a city in the north-west of Burkina Faso to the potential uses of Internet services? How these would impact / change different aspects of their daily lives? This talk - presented at the Service Design Network Conference 2010 (http://www.service-design-network.org/content/programme) - describes a project done by Giovanni Innella and Franco Papeschi. It also introduces a bespoke set of techniques (Transformational Probes) used during the training and workshops.
DESIGNING ON MARS
Participatory techniques for designing and training in unfamiliar environmentsService Design Conference, Berlin | October 14th 2010
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HERE
GDP
204th
/227
$1,200 per capita
Sources: https://www.cia.gov/http://www.freedomhouse.org/
Population below poverty line
46,4%
Sources: https://www.cia.gov/http://www.freedomhouse.org/
Unemployement rate
197th
/227
77%
Sources: https://www.cia.gov/http://www.freedomhouse.org/
Technology adoption: Internet
<1%
140 000 Internet users
Sources: https://www.cia.gov/http://www.freedomhouse.org/
Technology adoption: mobile
16.7%
2 500 000 mobile users
Sources: https://www.cia.gov/http://www.freedomhouse.org/
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WHY INTERNET, THEN?
Immediate Long term
MEDIUM TERMImmediate Long term
WRITEREAD WEB
http://www.baekdal.com/design/Cool-Objects/brix/
TECHNOLOGY MEDIATES CULTURE,CULTURE MEDIATES TECHNOLOGY
CARRYING STRUCTURE AND INTERNAL COMBUSTION ENGINE
SAME TECHNOLOGY,NEW CONTEXT
Internet can impact positively on people’s lives
Deploying a technology is not enough to foster adoption and creative usage Internet can be learned by using it, after you understand some basic mechanisms
An existing community of interested people can then teach others and start a chain reaction
We had not enough knowledge of the local context to say which services would have been successful
GET STARTED
WHERE:
Ouahigouya (Burkina Faso)
WHO:
20 locals between 18-40 with basic familiarity with computer
WHAT:
Teach Internet and explore the impact on people’s daily lives
FOR HOW LONG:
About 2 months
Olle’ Abel Agui
FROM THEORY
TO HANDS-ON
…AND PLAY WITH IT FOR A WHILE
SERVICE CREATION
EXAMPLES: “WHAT WOULD YOU DO WITH THIS?”
WHAT WOULD YOU DO WITH GOOGLE MAPS?
Provide visitors of a map
Tour guides through mobile
Provide visitors of a map
What did we learn from this?
Reveal hidden layer of location-based information, waiting to be surfaced
Create new set of services, based on the involvement of local people through a digital layer
Disclose cultural elements: some people have the role of keeping information, through oral storytelling
WHAT WOULD YOU DO WITH SKYPE?
Combine Skype contact with drum
Combine Skype contact with drum
Sell product + contact
Combine Skype contact with drum
Sell product + contact
Skype lessons
From training to Service Design
Why is this good:
For participants it was a more practical way of learning, and a chance to generate concepts of services and micro-businesses that would make sense into their lives.
For us their ideas, were effective ways to gather insights about the local culture/context.
The information gathered was usually pertinent to the specific technology introduced and its application there.
TRANSFORMATIONAL PROBES
Transformational probes
FACILITATORPARTICIPANT
GET TO KNOW THE TOOL PRESENT THE TOOL
ABSORBFACILITATE CONCEPT
GENERATION
GENERATE POTENTIAL USES INTERPRET
1
2
3
CULTURAL PROBES
Describe the present
Depict yourself through normality
Continuation
TRANSFORMATIONAL PROBES
Draw future scenarios
Depict yourself through change
Disruption
SO, WHAT?!?
DON’T TEACH, MAKE!
People are more interested when they practice and have some autonomy
LET THEM DESIGN
Concepts reveal people’s culture, needs and dreams much more than a focus group
GROW GRADUALLY FROM THEORY TO PRACTICE, AND ADAPT THE PROCESS
People are not accustomed to what they are not accustomed
MISUSING IS DESIGNING
Facilitate tinkering beyond what is proposed
ANYBODY LEARNING SOMETHING IS A POTENTIAL TEACHER
Create a core of people that can evolve into a community over time
