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Designing Mobile Experience
Omer Bar - Hubanana
Define the Experience
What do we want to achieve ?
Actions !
The User
Who Why WhenWhereHow
White male Age18-35 years old
tech savvyfrom the US
Dan Halpern24 years oldPC engineer Phoenix, AZ
VS.
Why
When
Where is the user coming from
How
Learn the technology
Native vs. Html 5
Vs.
Money Vs. Spread
Mobile last Mobile first Mobile best
It's still part of an eco system
Device eco system
Communication eco system
Notifications
Auto Awesome
SMS
The number 1 way customers prefer to get offers ?
Text messages
!source:YouGov
The new mobile
Simplicity
Use the all sensors
Also on Html5
Bigger fingers smaller screens
Adopt trends
The day the PC died
Thank you !
