Designing Engaging Experiences

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  • Designing Engaging Experiences Agenda Festival Kaospilots, 2016

  • Kaospilot Experience



    Human Centered Innovation

    Real World Cases

  • We believe in engaging experiences

  • What is experience design?

  • What is experience design?

    Experience design is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience.

  • How do you do that?

    By guiding attention, surpassing expectations and engaging people emotionally.

  • Ultimately Experience Design:

    Should make peoples life better and solve their problems (even ones they didnt know they had.)

  • How do you design engaging experiences?

  • 5E Experience Model

    2. Entry

    1. Excitement

    3. Engagement

    4. Exit

    5. Extension

    Core Meaning

  • Core Meaning

    To Designing a Meaningful Experience: Start with What is Meaningful

    2. Entry

    1. Excitement

    3. Engagement

    4. Exit

    5. Extension

  • Animation Theming Storytelling

    Sensory stimulationCo-creation Game & play dimensions

    To Designing a Meaningful Experience: Engage people on their journey


  • Research Guides All Design Decisions

  • 1. Excitement >Design the first contact

  • 2. Entry >The atmosphere matters

  • 3. Engagement > Personal

  • 3. Engagement >Purposeful

  • 3. Engagement >Good Experience Design is Good Storytelling

  • 4. Exit Clean Finish

  • 5. Extension >Follow up and follow through

  • Thank you!

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    Find this presentation on Slideshare: Andy Sontag