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Designing Engaging Experiences Agenda Festival Kaospilots, 2016

Designing Engaging Experiences

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Page 1: Designing Engaging Experiences

Designing Engaging Experiences Agenda Festival Kaospilots, 2016

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Kaospilot Experience

Design

Interdisciplinary

Human Centered Innovation

Real World Cases

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We believe in engaging experiences

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What is experience design?

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What is experience design?

Experience design is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience.

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How do you do that?

By guiding attention, surpassing expectations and engaging people emotionally.

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Ultimately… Experience Design:

Should make peoples life better and solve

their problems (even ones they didn’t know

they had.)

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How do you design engaging experiences?

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5E Experience Model

2. Entry

1. Excitement

3. Engagement

4. Exit

5. Extension

Core Meaning

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Core Meaning

To Designing a Meaningful Experience: Start with What is Meaningful

2. Entry

1. Excitement

3. Engagement

4. Exit

5. Extension

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Animation Theming Storytelling

Sensory stimulationCo-creation Game & play dimensions

To Designing a Meaningful Experience: Engage people on their journey

Rituals

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Research Guides All Design Decisions

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1. Excitement >Design the first contact

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2. Entry >The atmosphere matters

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3. Engagement > Personal

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3. Engagement >Purposeful

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3. Engagement >Good Experience Design is Good Storytelling

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4. Exit Clean Finish

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5. Extension >Follow up and follow through

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Thank you!

Connect on Facebook: Kaospilot Experience Design

Find this presentation on Slideshare: Andy Sontag