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Designing and Evaluating Web Sites using Universal Design Principles Integrating Usability & Accessibility Howard Kramer University of Colorado-Boulder [email protected] , 303-492-8672 AHEAD 2013

Designing and evaluating web sites using universal design principles (hands on)

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Page 1: Designing and evaluating web sites using universal design principles (hands on)

Designing and Evaluating Web Sites

using Universal Design PrinciplesIntegrating

Usability & Accessibility

Howard KramerUniversity of [email protected], 303-492-8672

AHEAD 2013

Page 2: Designing and evaluating web sites using universal design principles (hands on)

Presentation posted at slideshare

http://slideshare.com/hkramer99/

Designing and Evaluating Web Sites using Universal Design Principles.pptx /

Page 3: Designing and evaluating web sites using universal design principles (hands on)

Introduction

Grant Project: Promoting the Integration of Universal

Design in University Curriculum (UDUC)

Conference: Accessing Higher Ground: Accessible

Media, Web & Technology

Class: Universal Design for Digital Media - 14

week class

Page 4: Designing and evaluating web sites using universal design principles (hands on)

Today’s Outline

Review concepts of Universal Design

Review & apply concepts and principles of design best practices & usability to Web design

Conduct exercises that will teach you to identify when sites incorporate UD and best design practices (& when they don’t)

Page 5: Designing and evaluating web sites using universal design principles (hands on)

Universal Design:How is this approach different?

What are the advantages? “Making sites more usable for ‘the

rest of us’ is one of the most effective ways to make them more effective for people with disabilities.”

Steve Krug, Don’t Make Me Think! A Common Sense Approach to Web Usability (2006)

“People sometimes ask me, ‘What about accessibility? Isn’t that part of usability?’”

Steve Krug, ibid.

Page 6: Designing and evaluating web sites using universal design principles (hands on)

Usability = Accessibility?

Yes or No

Page 7: Designing and evaluating web sites using universal design principles (hands on)

Universal Design Approachother advantages

Sells better Developers - tune-out/turn-off on

“accessibility” Respond to “best practices” Business case

Other benefits Search Reusability Navigation, better UX SEO/discoverability

Flexibility Different platforms

Page 8: Designing and evaluating web sites using universal design principles (hands on)

Universal Design Approachother advantages

Other audiences Older populations Non-English speakers Poor readers / non-readers Socio-economically disadvantaged /

Poor access to technology

Page 9: Designing and evaluating web sites using universal design principles (hands on)

Universal Design

What is Universal Design? Universal Design is the design of

products and environments to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design – Ron Mace, Architect

Page 10: Designing and evaluating web sites using universal design principles (hands on)

7 Principles of Universal Design

Equitable Use Flexibility in Use Simple and Intuitive Use Perceptible Information Tolerance for Error Low Physical Effort Size and Space for Approach and Use

Page 11: Designing and evaluating web sites using universal design principles (hands on)

Universal Design for Digital Media Equitable Use: The design is useful and marketable to

people with diverse abilities. Same means of use for all No text-only versions

Flexibility in Use: The design accommodates a wide range of individual preferences and abilities.

Accommodates user-defined style sheets (such as the high-contrast text style that an individual with weak eyesight would use)

Simple and Intuitive: Use of the design is easy to understand, regardless of the user's experience, knowledge, language skills, or current concentration level.

Multiple ways of presenting info that is contained in images, graphs, audio, video, or other forms of media

Tolerance for Error: The design minimizes hazards and the adverse consequences of accidental or unintended actions.

Page 12: Designing and evaluating web sites using universal design principles (hands on)

Web Standardsour strategy for UD for the Web

Page 13: Designing and evaluating web sites using universal design principles (hands on)

Web Standards

Using Web Standards as a Universal Design foundation

Web Standards – semantic (x)HTML markup CSS layout, the separating of content from

layout & formatting Standard coding

Page 14: Designing and evaluating web sites using universal design principles (hands on)
Page 15: Designing and evaluating web sites using universal design principles (hands on)

Universal Design – pyramid comprised of Web Standards Foundation, followed above with Usability / Design Best Practices with Accessibility at the top

of the pyramid

Universal Design Accessibility Keyboard AccessAlternate Text

Usability / Design Best Practices

Consistent & Clear NavigationVisibilityFeedbackVisual AlignmentTypographyUser control

Web  Standards

Semantic MarkupSeparation of style from contentStandard coding

Page 16: Designing and evaluating web sites using universal design principles (hands on)

Semantic Markup

Semantic markup – provides meaning to structure and content of the page

Page 18: Designing and evaluating web sites using universal design principles (hands on)

Example 2 – NY Times

Page 19: Designing and evaluating web sites using universal design principles (hands on)

Exercise 1Checking for Structure &

Semantics Headings Unordered lists (menu items) Title tag Description tag

Page 20: Designing and evaluating web sites using universal design principles (hands on)

Exercise 2Keyboard Access

Can you tab to (and away from) all elements, including links, navigation, form fields, buttons, and media player controls?

Does the tab order follow the logical reading order?

Is visual feedback provided for each object that receives focus?

Are all actions and visible feedback provided through the mouse also available via the keyboard.

Page 21: Designing and evaluating web sites using universal design principles (hands on)

Visibility & Feedback

Outline around focused object Non-text elements must have

alternative text (to make them perceptible) Alternative attribute Captioning Transcripts

Proper placement of key text & information

Reduction of noise

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Avoid Screen Clutter & Dense Text

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Consistency of Navigation

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Low Density Text for Home page

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Information grouped for easier scanning

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Exercise 4Color Contrast

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Exercise 5Text Enlargement

Page 28: Designing and evaluating web sites using universal design principles (hands on)

Final Exercise

Select a web page of your choice. Examine it using any of the tools or criteria we have talked about today: Structure & semantics Keyboard access Visibility/Perceptibility Consistent navigation Concise wording (minimal noise) Alignment/typography

Page 29: Designing and evaluating web sites using universal design principles (hands on)

Web Standard Particulars – Title tag

Declare a unique title for each page. Title example

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN" "http://www.w3.org/TR/html4/strict.dtd">

<html><head><title> Boulder Public Schools 2012 | Home</title></head><body></body>...

</html> RETURN

Page 30: Designing and evaluating web sites using universal design principles (hands on)

Web Standard Particulars

Use keywords & description elements <head> <title> Accessing Higher Ground 2013 - Accessible Media,

Web and Technology Conference - Home Page</title> <meta name="description" content="16th Annual

Accessing Higher Ground: Accessible Media, Web &amp; Technology Conference; for Higher Education, Business and the Public Sphere.">

<meta name="keywords" content="accessibility, universal design, alternate format, web design, disability, higher education, ADA, accommodations, assistive technology, AHEAD">

</head>

RETURNEXAMPLE

Page 31: Designing and evaluating web sites using universal design principles (hands on)

Description tag in action

RETURN

Page 32: Designing and evaluating web sites using universal design principles (hands on)

Books & Curriculum Material

InterACT with Web Standards: A holistic approach to web design, Anderson, et. al.

Zeldman, Jeffrey. Designing with Web Standards (3rd Edition)

Chisholm & May. UD for Web Applications

Norman, David A. The Design of Everyday Things (2002).

Cooper, Alan; Reimann Robert M. About Face 2.0: The Essentials of Interaction Design (2003)

Page 33: Designing and evaluating web sites using universal design principles (hands on)

Evaluation & Remediation Tools

Wave (Toolbar) – wave.webaim.org Achecker –

http://achecker.ca/ Web Dev’l Toolbar

https://addons.mozilla.org/en-US/firefox/addon/web-developer/

No Squint https://addons.mozilla.org/en-us/

firefox/addon/nosquint/

Page 34: Designing and evaluating web sites using universal design principles (hands on)

Evaluation & Remediation Tools cont’d

Functional Accessibility Evaluator 1.5.7 (aka accessibility toolbar) https://addons.mozilla.org/en-US/firefox/addon/accessibil

ity-evaluation-toolb/

Juicy Studio Accessibility Toolbar https://addons.mozilla.org/en-us/firefox/addon/juicy-studi

o-accessibility-too/

Color Contrast Analyzer http://www.paciellogroup.com/resources/contrastAnalyse

r

Web Accessibility Toolbar http://www.paciellogroup.com/resources/wat/ie

Page 35: Designing and evaluating web sites using universal design principles (hands on)

Tools & Resources

Easy Checks - A First Review of Web Accessibility (WAI-EOWG) http://www.w3.org/WAI/eval/preliminary.html

Before & After Demos (BAD) http://www.w3.org/WAI/demos/bad/

10 Evaluation Tools http://sixrevisions.com/web-standards/

accessibility_testtools/

CU Web Design Awards Page http://www.colorado.edu/ODECE/UDAC/webcom

p2012.html#resources

Page 36: Designing and evaluating web sites using universal design principles (hands on)

Other Resources A List Apart - Link-Rodrigue, The

Inclusion Principle, (article) http://www.alistapart.com/articles/the-inclusi

on-principle/

Usability.gov http://usability.gov/methods/test_refine/heuri

stic.html Sitepoint.com

http://articles.sitepoint.com/article/information-architecture

Page 37: Designing and evaluating web sites using universal design principles (hands on)

Other Curriculum Resources First Principles of Interaction Design”

(http://www.asktog.com/basics/firstPrinciples.html);

“Personas” http://wiki.fluidproject.org/display/fluid/Perso

nas WebAIM.org – The Legend of the Typical

… http://webaim.org/presentations/2010/csun/s

creenreadersurvey.pdf W3C Web Standards Curruculim

http://www.w3.org/community/webed/wiki/Main_Page

Page 38: Designing and evaluating web sites using universal design principles (hands on)

Projects/Resources at CU, AHEAD, ATHEN

3-credit class: Universal Design for Digital Media http://accessinghigherground.org/wp/udclass/

ATHEN – Access Tech. Higher Ed. Network Athenpro.org

NEA Grant - Promoting the Integration of UD into University Curriculum (UDUC) Breakfast Meeting at AHEAD: Thursday, July

11, 7:45 - 8:45 a.m. - Poe Room - second floor Presentation: Friday, July 12, 2:00 – 4:00 pm.

Latrobe Room - first floor

Page 39: Designing and evaluating web sites using universal design principles (hands on)

Accessing Higher GroundConference

Accessible Media, Web & Technology November 4 – 8, 2013 Hands-on sessions on Web Access,

Assistive Technology Upcoming teleconferences Can purchase audio dvd of proceedings &

access materials & handouts online Westin Hotel - between Boulder & Denver Accessinghigherground.org