d.school team

christoph fabian jim miriam slavena dr. schrewe

incowia

How might we o!er young and elderly customers new ways to discover a better mobile shopping experience.

Our focus is on clothing shopping.

We chose to focus on

year olds18-25

We interviewed many shoppers.

!?

This led to manyresponses that lended varied insights.

LocationIndependent

home

on a trainat a store

in a !tting room

work

Personal

Contextu a l

Social

Meet Ronny

Ich bin eine Persona!

*Ronny is a persona / vector image, not an actual human being.

*Ronny is a persona / vector image, not an actual human being.

19 year old hipster bartender who considers himselfa fashion trendsetter.Seeks a"rmation of his fashion lifestyle.

Regularily shops online.

From a rural area.

Socially engaged.

How might we turnRonny’s mobile deviceinto a social hub forshopping?reframed how might we question

Our Idea

a mobile shoppingcommunity

Do you know somebody who knows somebodywho’s gotta friendwho’s got the shoes you always wanted?

social hubronny's

feedback

shareditems

recommendations

We tested this prototype at...

Berlin’s Fashion Week

* people there know fashion!

We tested this prototype at...

Betahaus

* people there know technology!

The people we interviewedwere enthusiastic.

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Some are already doing this ontheir mobile devices with servicesthat had no mobile strategy orapplication.

Next Steps:Test a real prototype in the wild.

Next Steps:Evaluate potential monetization strategies.

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Questions?