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Wendi Chiong | October 2014
Your Trusted User Experience Research Partner.
Adventures in Exploratory UX Research
Today’s Presenter
Wendi Chiong
T: @wchiong
T: @answerlab
• User Experience Researcher at AnswerLab
• Consults with Fortune 500 companies
across technology, retail, financial services,
healthcare, and telecommunications to help
them build engaging user experiences
• Previously Co-Organizer for Design Thinking
DC, a Meetup of 2,000+ professionals
Why Do Exploratory Research?
“If I had asked my
customers what
they wanted,
they’d have said a
faster horse.”
“It’s not the
customer’s job
to know what
they want.”
Users are not designers.
They are experts on themselves.
Context Matters
Context matters.
Build the
Right Thing
Understand
Where is the
customer?
What is she
trying to
accomplish?
What
external factors
influence her?
What does she
expect from the
brand?
How does this
product solve
her problem?
How Do You Conduct Exploratory Research?
#1: See people in their natural environment
#2: Simulate the environment
#3: Decontextualize through innovation games
Conduct research early
Understand context and
environment
Be a keen observer
For More Resources
Download these resources to ensure
your next digital product is groundbreaking:
o 25 Principles of Mobile Site Design:
Google and AnswerLab Research
Parnership
o The Quest for the Best Tablet App:
Key UX Features and Elements of
Game-Changing Tablet Apps
www.answerlab.com
