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A brief design talk I gave for the "Between the (Head)lines" college media conference for the Canadian University Press, hosted by the University of Windsor (Ont.) student publications. #ORCUP
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#OrangeNa)on
Steve Dorsey Detroit Media PartnershipVice President/R+D
@dorsey
#ORCUPwindsor
PDF of this presentation:slideshare.net/stevedorsey/presentations
Bringing big ideas to life.
Design trends & inspiration
First:
What does design mean to you?Who’s doing it well?
Steve Dorsey @dorsey #ORCUPwindsor
Steve Dorsey @dorsey #ORCUPwindsor
Design is...
Steve Dorsey @dorsey #ORCUPwindsor
Design is...Image: photos, illustrations
Steve Dorsey @dorsey #ORCUPwindsor
Design is...Image: photos, illustrationsType: typography, structure
Steve Dorsey @dorsey #ORCUPwindsor
Design is...Image: photos, illustrationsType: typography, structureColor: palette, reproduction
Steve Dorsey @dorsey #ORCUPwindsor
Design is...Image: photos, illustrationsType: typography, structureColor: palette, reproductionSpace, grid, pacing
Steve Dorsey @dorsey #ORCUPwindsor
Design is...Image: photos, illustrationsType: typography, structureColor: palette, reproductionSpace, grid, pacingStorytelling!
Steve Dorsey @dorsey #ORCUPwindsor
Steve Dorsey @dorsey #ORCUPwindsor
Design within an org...
Steve Dorsey @dorsey #ORCUPwindsor
Design within an org...1. Assume: command of design fundamentals, application of core values.
Steve Dorsey @dorsey #ORCUPwindsor
Edmund Arnold (Michigander!) ‘Modern Newspaper Design’
Steve Dorsey @dorsey #ORCUPwindsor
Tim Harrower: ‘The Newspaper Designer’s Handbook’ (timharrower.com)
Steve Dorsey @dorsey #ORCUPwindsor
http://www.timharrower.com/tutorial/index.html
Steve Dorsey @dorsey #ORCUPwindsor
Steve Dorsey @dorsey #ORCUPwindsor
Design within an org...
Steve Dorsey @dorsey #ORCUPwindsor
Design within an org...1. Assume: command of design fundamentals, application of core values.
Steve Dorsey @dorsey #ORCUPwindsor
Design within an org...1. Assume: command of design fundamentals, application of core values.
2. Have something to say.
Steve Dorsey @dorsey #ORCUPwindsor
Design within an org...1. Assume: command of design fundamentals, application of core values.
2. Have something to say.
3. Say it the right way for the right platform (scores for mobile, analysis and deeper insight for print, images and video for digital, etc.)
Steve Dorsey @dorsey #ORCUPwindsor
Design within an org...1. Assume: command of design fundamentals, application of core values.
2. Have something to say.
3. Say it the right way for the right platform (scores for mobile, analysis and deeper insight for print, images and video for digital, etc.)
4. Know your audience. Know your pub/org's DNA and be consistent in your voice and tone. Always consider how that reflects/connects to your audience.
Steve Dorsey @dorsey #ORCUPwindsor
Design within an org...1. Assume: command of design fundamentals, application of core values.
2. Have something to say.
3. Say it the right way for the right platform (scores for mobile, analysis and deeper insight for print, images and video for digital, etc.)
4. Know your audience. Know your pub/org's DNA and be consistent in your voice and tone. Always consider how that reflects/connects to your audience.
5. Whatever you do, don't design to entertain yourself. (There’s video games for that.)
Steve Dorsey @dorsey #ORCUPwindsor
Steve Dorsey @dorsey #ORCUPwindsor
Steve Dorsey @dorsey #ORCUPwindsor
Steve Dorsey @dorsey #ORCUPwindsor
Steve Dorsey @dorsey #ORCUPwindsor
Steve Dorsey @dorsey #ORCUPwindsor
Steve Dorsey @dorsey #ORCUPwindsor
Steve Dorsey @dorsey #ORCUPwindsor
Steve Dorsey @dorsey #ORCUPwindsor
Steve Dorsey @dorsey #ORCUPwindsor
Steve Dorsey @dorsey #ORCUPwindsor
Steve Dorsey @dorsey #ORCUPwindsor
Steve Dorsey @dorsey #ORCUPwindsor
TrendsSteve Dorsey @dorsey #ORCUPwindsor
World’s Best-Designed™ (2011)
‘i’LISBON, PORTUGAL
Details: http://www.snd.org/2011/02/snd32i/
More pages: http://www.flickr.com/photos/inoflickr
Society for News Design snd.org
34th edition
WORLD’S BEST-DESIGNED™ NEWSPAPERS
Dagens NyheterSweden
Die ZeitGermany
The GridToronto
PolitikenDenmark
Wely am SonntagGermany
DAGENS NYHETERStockholm, Sweden
SND 34th WORLD’S BEST-DESIGNED™ NEWSPAPERS
“Dagens Nyheter’s editors mix in fun and dramatic stories within one cohesive newspaper. Their journalistic and visual skills come together on every page.”
DAGENS NYHETERStockholm, Sweden
SND 34th WORLD’S BEST-DESIGNED™ NEWSPAPERS
DIE ZEITHamburg, Germany
SND 34th WORLD’S BEST-DESIGNED™ NEWSPAPERS
“Die Zeit is a weekly newspaper that makes you feel smarter just by looking at it.”
DIE ZEITHamburg, Germany
SND 34th WORLD’S BEST-DESIGNED™ NEWSPAPERS
THE GRIDToronto, Canada
SND 34th WORLD’S BEST-DESIGNED™ NEWSPAPERS
“The Grid feels ahead of its time when many newspapers lack freshness.”
THE GRIDToronto, Canada
SND 34th WORLD’S BEST-DESIGNED™ NEWSPAPERS
POLITIKENCopenhagen, Denmark
SND 34th WORLD’S BEST-DESIGNED™ NEWSPAPERS
“Politiken’s efforts have become a defined classic in the industry, but the designers and editors somehow manage to renew their energy every day.”
POLITIKENCopenhagen, Denmark
SND 34th WORLD’S BEST-DESIGNED™ NEWSPAPERS
WELT am SONNTAGBerlin, Germany
SND 34th WORLD’S BEST-DESIGNED™ NEWSPAPERS
Welt am Sonntag “This isn’t just a design; it’s a culture.”
WELT am SONNTAGBerlin, Germany
SND 34th WORLD’S BEST-DESIGNED™ NEWSPAPERS
InspireSteve Dorsey @dorsey #ORCUPwindsor
@Dorsey
Who here is taking NOTES today?
@Dorsey
Mike RohdeThe Sketchnote Handbook: The Illustrated Guide to Visual NotetakingMike Rohde, rohdesign.com
@DorseyMike Rhode, sketchnotes
@DorseyMike Rhode, sketchnotes
@DorseyMike Rhode, sketchnotes
@DorseyMike Rhode, sketchnotes
@DorseyMike Rhode, sketchnotes
@Dorsey
Steal Like and Artist10 Things Nobody Told You About Being CreativeAustin Kleon, austinkleon.com, @austinkleon
@DorseySteal Like and Artist, Austin Kleon
@DorseySteal Like and Artist, Austin Kleon
@DorseySteal Like and Artist, Austin Kleon
@DorseySteal Like and Artist, Austin Kleon
@DorseySteal Like and Artist, Austin Kleon
@DorseySteal Like and Artist, Austin Kleon
@Dorsey
The Times of Oman, SND33 Gold winner
Adonis Durado
@Dorsey
The Times of Oman, SND33 Gold winner
@Dorsey
The Times of Oman, SND33 Gold winner“How secrecy undermines audit reform”
@Dorsey
The Times of Oman, SND33 Gold winner
@Dorsey
The Times of Oman, SND33 Gold winner
@Dorsey
The Times of Oman, SND33 Gold winner
@Dorsey
The Art of InnovationLessons in Creativity from IDEO, America's Leading Design FirmTom Kelley, ideo.com
@Dorsey
The Ten Faces of InnovationIDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your OrganizationTom Kelley, ideo.com
@Dorsey
OpenIDEO.comOpenIDEO is a place where people design better, together for social good. It's an online platform for creative thinkers: the veteran designer and the new guy who just signed on, the critic and the MBA, the active participant and the curious lurker. Together, this makes up the creative guts of OpenIDEO.
Ideo.orgA nonprofit organization focused solely on social innovation would allow IDEO to make an even bigger impact on global poverty.
@Dorsey
IDEO method cardshttp://www.ideo.com/work/method-cards/
@Dorsey
GapingVoid.comHugh MacLeod
@Dorsey
GapingVoid.comHugh MacLeod
@Dorsey
GapingVoid.comHugh MacLeod
@Dorsey
Ignore EverybodyAnd 39 Other Keys to Creativity
Hugh MacLeod
@Dorsey
Hugh MacLeod: www.LemonadeDetroit.com
@Dorsey
the dip, Tribes, otherssethgodin.com: check his frequent blog
Seth Godin
@Dorsey
the dip, Tribes, otherssethgodin.com: check his frequent blog
Seth Godin
@Dorsey
GamestormingA playbook for Innovators, Rulebreakers and GamechangersDave Gray, Xplane.com, Dachisgroup.com
Society for News Designsnd.org
Newseum.org
SPD.org
Robert Newman newmanology.tumblr.orgfacebook.com/newmanology
apple.copydesk.org
@Dorsey
@Dorsey
GramFeed.com
@Dorsey
GramSnack.com(Brand new!)
@Dorsey
GramSnack.comSearch results: “Detroit”
upstatement.com
upstatement.com:Glyphosaurus.com
Detroit
Steve Dorsey @dorsey #ORCUPwindsor
Detroitis like rockand roll.
It’s like soul.
Detroit is like the whole idea of cool.
If you have to explain it to someone,
they probably won’t understand.
You have to see it.
Live it.
Be it.
That’s when Detroit starts to move you.
Detroit
Steve Dorsey @dorsey #ORCUPwindsor
DetroitTOUR TODAY: 3-5 p.m.Meet at Windsor Transit TerminalBRING A PASSPORT!
Steve Dorsey @dorsey #ORCUPwindsor
@Dorsey
And now, a word from our sponsors...
Steve Dorsey @dorsey #ORCUPwindsor
SOCIETY FOR NEWS DESIGN @SND
The Society for News Design
SOCIETY FOR NEWS DESIGN @SND
The mission of the Society for News Design is to enhance communication around the world through excellence in visual journalism.
SOCIETY FOR NEWS DESIGN @SND
SOCIETY FOR NEWS DESIGN @SND
Annual workshop + training
@SNDlou
SOCIETY FOR NEWS DESIGN @SND
Annual competitions:
Best of Print Design™Best of Digital Design™
Basics
Steve Dorsey @dorsey #ORCUPwindsor
What is design?What is Design?
Who is doing design well these days?
Typography
Color
Colorxxx
HierarchyKnowing where you are
Scale & Proportion
Contrast
Sequence
Links
Steve Dorsey @dorsey #ORCUPwindsor
#ORCUPwindsor
PDF of this presentation:slideshare.net/stevedorsey/presentations
Further readingLinks: http://www.snd.org/ http://apple.copydesk.org/ http://www.timharrower.com Today’s front pages: http://www.newseum.org/todaysfrontpages/default.asp https://www.facebook.com/designstudiosgannetthttp://notsoplaindealer.tumblr.com/http://pinterest.com/wsjgraphics/wsj-graphics/
And please, whatever you do, be careful out there: http://www.buzzfeed.com/lukelewis/newspaper-and-magazine-layout-disasters
Steve Jobs on DesignLinks: Video: http://www.youtube.com/watch?v=IS-NpBCTODo
http://www.youtube.com/watch?v=sPfJQmpg5zk
David Kelley on 60 Minutes: http://www.theverge.com/2013/1/6/3844604/david-kelley-talks-design-thinking-steve-jobs-60-minutes
Guardian design thinkingLinks:
News: http://www.guardian.co.uk/media/video/2012/feb/29/open-journalism-three-little-pigs-advert
Audience: http://www.guardian.co.uk/advertising/video/audiences-not-platforms-cross-platform-media-planning-with-the-guardian-video
Thanks.
Steve Dorsey @dorsey #ORCUPwindsor