Embed Size (px)
Citation preview
Developing Your Own
Iphone
Hello There.
My name is Khaira Al Hafi, Product Design at Kreanovator
Understand creative reasoning.
Adopt the principle.
Follow the process.
Understand creative reasoning.
Today. We reinvent the phone.
Understanding creative reasoning
Now I knew why. What’s next?
Adopt the principle.
James Dyson and his 5127 prototypes
Adopt the principle
What does the girl need?
Adopt the principle
Any idea what’s connecting them?
Adopt the principle
Is that all? I wanna create awesome product Now.
Adopt the principle
Follow the process.
A Creative Process
Innovation is not an event
Follow the process
Sequencing of foccusing and flaring
Follow the process
Bayi
Follow the process
Pintu
Follow the process
Rumah
Follow the process
Inovasi
Follow the process
Disain sebuah dompet yang
ideal (4 menit)
Follow the process
Empathy.
Follow the process
Empathy : what?
Experiencing the emotions, thoughts, or attitudes of anothers When you feel what the other person feeling. When you can mirror their expression, their opinions, their hopes.
Follow the process
Designers approach empathy...
Without judgment With a beginner’s eyes With curiosity Optimistically respectfully
Follow the process
Designers approach emphaty...
Without judgment With a beginner’s eyes With curiosity Optimistically respectfully
Follow the process
Disain sebuah dompet untuk
partnermu (4 menit)
Follow the process
Remember this?
Need as Verb
Adopt the principle
Disain sebuah dompet untuk partnermu dengan
5 Why Dapatkan emosi dan
alasan di balik informasi (3 menit)
Follow the process
Define.
Follow the process
Follow the process
Point of View User Teenager Need To eath healthy food Insight Certain number are necessary for physical and cognitive heath and development
Follow the process
Point of View User 9th grade girl at a new school Need To feel socially accepted in eating healthy food Insight In her crew, a social risk is more dangerous than a health risk
Follow the process
Spesific user
Deep need thats hers, not ours
Surprising finding insight in empathy work
Describe your partner a little bit! Whats is the thing they are trying to do? Whats is the way they feel? 3 minutes
Follow the process
Ideate.
Follow the process
Brainstorm : How?
Defer judgement Go for Volume One conversation at a time Be Visual Build on the ideas of others Stay on Topic Encourage wield ideas
Follow the process
Brainstorm Share! Get Feed back! Capture!
Adopt the principle
Prototype.
Follow the process
Follow the process
