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Bring innovation and value to your organization. Today's economy values the user experience and the unique brand experience you offer. It's not about efficiency or technology it's about the right experience, at the right moment for the right audience.
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DESIGN THINKINGWARD ANDREWSFOUNDER/DIRECTOR AT DRAWBACKWARDS
@wardandrews@drawbackwards@designdotorg
#design
WHAT?
#design
DESIGN THINKING
BETTER IDEAS. INNOVATION.IMAGINATION. CONNECTING WITH INTUITION.
#design
DESIGN THINKING
TRANSFORMS TODAY INTOA BETTER TOMORROW
#design
DESIGN THINKING
TRANSFORMS TODAY INTOA BETTER TOMORROW
+VALUE#design
HINT: IT’S NOT ABOUT STYLE
#design
#design
+VALUE#design
HINT: IT’S ABOUT FAILURE.
#design
#design
X #design
HINT: IT’S ABOUT CLARITY.
#design
#design
+VALUE#design
HINT: IT’S ABOUT DISCOVERY.
#design
#design
WHY?
#design
+VALUE#design
#design
#design
#design
#design
#design
#design
MAKE TECHNOLOGY INVISIBLE
#design
DESIGN THEIR OWN TECHNOLOGY
#design
DESIGNING THE FUTURE
#design
GOAL: DESIGN EXPERIENCE
#design
BEND BUSINESS + TECHNOLOGY TO THEIR WILL
#design
TECHNOLOGY ALONE IS NOT ENOUGH.-STEVE JOBS
#design
INDUSTRIAL AGE = EFFICIENCYKNOWLEDGE AGE = INNOVATION
#design
BUSINESS TECHNOLOGY
#design
BUSINESSTECHNOLOGY
IMAGINATION
#design
BUSINESSTECHNOLOGY
IMAGINATION = VALUE
#design
BUSINESSTECHNOLOGY
IMAGINATION = VALUE
CHALLENGEPROBLEMMYSTERY
FORMULARECIPE
#design
BUSINESSTECHNOLOGY
IMAGINATION
CHALLENGEPROBLEMMYSTERY
FORMULARECIPE
UNDERSTANDINGHOW THINGS WORK / COULD WORK
#design
BUSINESSTECHNOLOGY
IMAGINATION
CHALLENGEPROBLEMMYSTERY
FORMULARECIPE
UNDERSTANDINGHOW THINGS WORK / COULD WORK
BETTER RECIPENEW ALGORITHMMORE VALUE
#design
BUSINESSTECHNOLOGY
IMAGINATION
CHALLENGEPROBLEMMYSTERY
FORMULARECIPE
UNDERSTANDINGHOW THINGS WORK / COULD WORK
BETTER RECIPENEW ALGORITHMMORE VALUE
WHAT IF?
#design
#design
(1) EASY I.D.
(2) CODE RED.
(3) INFORMATION HIERARCHY.
(4) UPSIDE DOWN TO SAVE PAPER.
(5) GREEN IS FOR GRANDMA.
(6) AN INFO CARD THAT’S HARD TO LOSE.
(7) TAKE “DAILY.”
(8) CLEAR WARNINGS.
#design
(1) EASY I.D.
(2) CODE RED.
(3) INFORMATION HIERARCHY.
(4) UPSIDE DOWN TO SAVE PAPER.
(5) GREEN IS FOR GRANDMA.
(6) AN INFO CARD THAT’S HARD TO LOSE.
(7) TAKE “DAILY.”
(8) CLEAR WARNINGS.
#design
#design
20 TO 90 DESIGNERS IN 2012
#design
DESIGNERFUND.COM
#design
STATE AGENCY MORE FRIENDLYGAME DEVELOPER INCREASE COMMUNITYSTART-UP INNOVATE & BE ACQUIREDRE-INVENT CORPORATE STRATEGY PLANNING
#design
HOW¿#design
HOW¿
APPLY DESIGN THINKINGTO OUR ORGANIZATIONS + PRODUCTS
+VALUE#design
I SKATE TO WHERE THE PUCK IS GOING TO BE, NOT TO WHERE IT’S BEEN.
#design
— WAYNE GRETZKY
DO: ENVISION THE FUTURE
#design
ASK: AT THE 100 YEAR ANNIVERSARY OFMY PRODUCT WHAT WILL PEOPLE SAY? WHAT IMPACT WILL WE HAVE?
#design
DO: MAKE THE BIG DECISION
#design
ASK: WHAT IS THE ONE THING WE DO, THE ONE THINGTHAT WE STAND FOR ABOVE ALL ELSE. THE THING THATWILL GUIDE ALL STRATEGIC DECISIONS.
#design
DO: CONNECT VIEWPOINTS, DISCIPLINES, IDEAS
#design
ASK: HOW CAN MY SALES TEAM, SOFTWARE ENGINEERS, WRITERS,DESIGNERS, FOUNDERS, CUSTOMER SUPPORT ALL CONNECT THEIRIMAGINATION? HOW CAN THEY BE IN PROXIMITY? HOW WILLTHEY BUMP INTO EACH OTHER?
#design
DO: KEEP A JOURNAL
#design
ASK: WHAT DID I LEARN TODAY? (NOT WHAT DID I DO).BECOME SELF-AWARE OF OPPORTUNITY AROUND YOU. ASK“WHAT IF” QUESTIONS AND RECORD YOUR ANSWERS.
#design
ANALYTICALTHINKING
INTUITIVETHINKING
FUTUREPRESENTPAST
#design
ANALYTICALTHINKING
INTUITIVETHINKING
FUTUREPRESENTPAST
#design
ANALYTICALTHINKING
INTUITIVETHINKING
FUTUREPRESENTPAST
DESIGNTHINKING
#design
DESIGNTHINKING
CREATIVITY
AMBIDEXTROUS MIND
TEAMWORK
END-USER FOCUS
CURIOSITY
#design
ANALYTICALTHINKING
INTUITIVETHINKING
FUTUREPRESENTPAST
DESIGNTHINKING
DEFINE > RESEARCH > IDEATION > PROTOTYPE > CHOOSE > IMPLEMENT > LEARN
#design
DON’T: TAKE COMFORT IN YOUR GREAT IDEA
#design
DON’T: BEGIN WITH FEATURES
#design
DON’T: START WITH VISUAL DESIGN
#design
DON’T: LET THE PERFECT SOLUTION STOP YOU
#design
DO: CONTROL TIME + SPACE
#design
DESIGN THINKINGWARD ANDREWSFOUNDER/DIRECTOR AT DRAWBACKWARDS
@wardandrews@drawbackwards@designdotorg
#design