Christopher McCann

@letterpress_se 16 October 2015

Design Thinking in 4 Simple Steps that are Complicated

What do you know about Design Thinking ?

Can we use this in a business context ?

The story of Bob

Abductive‘Guess’

Design Thinking

Understanding Problem Solution

Empathy Ideas Evaluation

Business Thinking

Problem Solution

Abductive‘Guess’

Design Thinking

Understanding Problem Solution

Empathy Ideas Evaluation

Business Thinking

SolutionProblem

Empathy through Research

Framing the Problem

Generative Ideation

Prototyping & Validating

How

Empathy Through Research Observe. Engage. Watch and Listen

Framing the Problem Define the challenge

based on what you have learned about your user

Generative Ideation Not about the ‘right’ idea,

but generating the broadest range of possibilities

Prototype & Validation Build to test Test to learn

No empathy before framing

Fear of failure

Will take too long

Emphasis on process

Complex ?

Isn’t this really just strategic thinking ?

Well, yes..

Bob

Act Generative Ideation

Prototyping & Validating

Understanding Empathy / Research

Framing Problem

Solution

‘Methods that are simple are not always easy’

@drunkcod