UX 101: Design StudioNASDAQ OMX Product Design Team

We design products that serve public relations, communications, investor relations, and financial

services professionals across the planet.

Q: What is UX?What are your thoughts on it?

“User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”

- Don Norman, Author of Design of Everyday Things

Q: What Is Design Studio?

Sketch Pitch Critique

Materials needed: timer, markers (black, green, and red), paper

Sketch for concepts

Rinse and repeat.

Jake Johnson (27)

Originally from Ohio, Jake landed his dream job as a front-end developer in NYC. Everything is going at a fast pace - Jake starts working in 2 weeks and wants to find a place to stay before he starts. He’s having a hard time finding a place that fits his preferences and budget. Jake wants to move in as soon as possible, so he can explore the city before he starts working.

New guy in town

Interests- Dogs- Coding in javascript- Quiet public areas to read- Cafe shops and book stores

Frustrations- Noisy areas- Rude neighbors

Influencers- Time- Money

“I need a quiet place to live in a big city, quick!”

Front-end developer

Problem statement:

Jake needs to find a quiet place to live in NYC before he begins his new job in 2 weeks.

Questions?

Thank you!