The Design Process10 simple steps

(before you start):

Understand the problem

Read the brief.

Ask questions.

Read the brief again.

DESIGN BRIEF for Elephant Plant Hire

The company is a new creation formed from the merger of two existing

firms. This British company provides heavy equipment for use on building sites and other construction projects, ranging from hand held power tools

to earth moving equipment. The environment the company works in is dirty

and tough.

Design requirements: The identity program should be suitable for use on

all the machines that the company owns. It is required to both identify

ownership and promote the company.

Technical requirements: The logo needs to work at all scales, on vehicle

signage to corporate letterhead and reproducible in both color and black and white. It needs to succeed in 2 and 3 dimensions.

1. Research

Go beyond Google. Look to the past.

Explore other cultures. Think like a child.

Use all your senses. Stand on your head.

2. Generate Thumbnails

LOTS OF THEM!!!

3. Select several thumbnails to develop.

Explore several directions at once.Consider combinations.

4. Refine the drawings

Trace. Erase. Refine.

5. Transfer to computer

Scan. LiveTrace. Build. Draft.

6. Refine. Refine. Refine.

Fuss. Niggle. Nudge.

Zoom in.

Zoom Out

7. Test and Evaluate.

Print it out. Stand back. Glance. Get Feedback.

8. Refine again.

Tweak. Print. Compare.

9. Clean up digital file.

It can always be better.

10. Critique and Evaluate.

Implement suggestions.