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ESTÉTICA
Design não é sobre
Design é sobre
DINHEIRO
"Every £100 a design alert business spends on
design increases turnover by £225."
The value of design 2007 Design Council
"On average, design alert businesses
increase their market share by 6.3% through
using design."
The value of design 2007 Design Council
Mas... !
Por onde começar?
Texto em maiúsculas sãoMAIS DIFÍCEIS DE LER
Legibilidade
Call to actions fracos
Cores
Black – grief, dark, unknown
ThinkVitamin.com
“With a dark design comes less readability, less appeal for most readers and less opportunity for
conventional design elements.”
WebdesignerDepot.com
Indigo is the color of the deep midnight sky.It can have a negative effect when used during a depressed state, because it will deepen the mood.
Crystal-cure.com
Copywriting
Promotional writing won’t be read. Long text blocks without images will be
skipped.
SmashingMagazine.com
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