Upload
ux-booth
View
110
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Long-form essay forthcoming. Clay Shirky suggests that "literacy, in any medium, means not just knowing how to read that medium, but also how to create in it, and to understand the difference between good and bad uses." In this talk we'll discuss ways in which literacy facilitates not just understanding but empowerment as well, allowing organizations and their customers to better communicate with one another. Bibliography here: http://bit.ly/10Mdelj
Citation preview
literacyliteracyD E S I G ND E S I G N
Wednesday, September 11, 13
Dear AmericanAirlinesI redesigned your website and I'd like to get your opinion....
Dustin Curtishttp://dustincurtis.com/dear_american_airlines.html
(A design villain)
Wednesday, September 11, 13
Wednesday, September 11, 13
Wednesday, September 11, 13
Fire your entire design team... [who] is obviously incapable of building a good experience. Get outside help.
Dustin Curtishttp://dustincurtis.com/dear_american_airlines.html
Wednesday, September 11, 13
Dear Dustin Curtis,
I saw your blog post titled “Dear American Airlines,” and I thought I’d drop a line. Sorry for the length of this email, but let me sum up the gist of what I’ve written below: You’re right. You’re so very right. And yet…
Mr. X (via Dustin Curtis)http://dustincurtis.com/dear_dustin_curtis.html
Wednesday, September 11, 13
2 hours
Wednesday, September 11, 13
365 days365 days
Wednesday, September 11, 13
Why would Dustin publish this?
Wednesday, September 11, 13
Calling, sending a text, writing a letter.
Write a Yelp review, etc.
Publish a tweet, a blog post, etc.
Take out a newspaper, billboard ad, etc.
...Consulting.
Wednesday, September 11, 13
LiteracyLiteracy
Wednesday, September 11, 13
Literacy, in any medium, means not just knowing how to read that medium, but also how to create in it, and to understand the difference between good and bad uses.
Clay ShirkeyForeword to Mediactive by Dan Gillmor
“
Wednesday, September 11, 13
QualitativeQUANTITATIVE QUANTITATIVE QUANTITATIVE
QUANTITATIVE QUANTITATIVE QUANTITATIVE
QUANTITATIVE QUANTITATIVE QUANTITATIVE
Wednesday, September 11, 13
Wednesday, September 11, 13
Wednesday, September 11, 13
Wednesday, September 11, 13
Wednesday, September 11, 13
Design literacy requires that we...
๏ Design effectively with existing media.
๏ Understand the psychology of people.
๏ Understand our “limitations.”
๏ See the potential in new media.
๏ Prudently leverage these, over time, to teach.
Wednesday, September 11, 13
Wednesday, September 11, 13
discover define develop deliver
1 2 3 4
Wednesday, September 11, 13
WRITINGPieces together thoughts
Expands our understanding
READINGWednesday, September 11, 13
consensusDesign for commerce
Adversarial design
DissensusWednesday, September 11, 13
CONSENSUSCONSENSUS
Wednesday, September 11, 13
eCommerceA/B testing conversions
Wednesday, September 11, 13
Civic LiteracyField Guides to Ensuring Voter Intent
Wednesday, September 11, 13
Health LiteracyHealthfinder.gov, Telling Kids About Cancer
Wednesday, September 11, 13
dissensusdissensus
Wednesday, September 11, 13
Bi!er Pill
Wednesday, September 11, 13
ONE ACETAMINOPHEN
TABLET COSTS 1.5¢.
YOUR HOSPITAL MARKS IT UP
10,000%
Wednesday, September 11, 13
The culture we created as a consequence, though, was – and still is in some ways – profoundly unattractive. What was supposed to be fairness can become callousness or, at the very least, can feel that way when read from the other side.
Nick HarkawayThe Blind Giant
“
Wednesday, September 11, 13
Million Dollar Blocks
Wednesday, September 11, 13
Wednesday, September 11, 13
At any level of abstraction, design can either be a gesture of consent or
dissent. A statement of fact or a rhetorical question.
Wednesday, September 11, 13
Designing forLiteracy
Designing for Literacy
Wednesday, September 11, 13
AccessibilityWednesday, September 11, 13
1. Obtain literacy2. ???3. Profit
Wednesday, September 11, 13
<img alt=”description” />
no yes
Wednesday, September 11, 13
Wednesday, September 11, 13
experts developers
Designer
Wednesday, September 11, 13
MAGIC
experts developers
Wednesday, September 11, 13
experts wanted testsA government that ensured
accessibility compliance.
Wednesday, September 11, 13
magic: design for consensusDesign to facilitate accessibility
compliance.
What’s the relative contrast of color pairings on your webpage?
What’s relative contrast?
What are color pairings?
What’s a webpage?
Wednesday, September 11, 13
devs wanted understandingA government that ensured
accessibility literacy.
Wednesday, September 11, 13
adversarial designHelp culture see the ways in
which its system wasn’t working.
Testing is not teaching.
Wednesday, September 11, 13
If you are coming from outside the usual pool of people who work in Field X, you’re going to hit [cultural] barriers. Some of those barriers need to be rattled and eventually demolished, but some are just about a lack of shared context. Open secrets are the hardest ones to crack when you’re coming in from outside, because no one will take you aside and whisper them in your ear. They’re the air everyone else is breathing.
Erin Kissane Wednesday, 12 June 2013 – The Pastry Box
Wednesday, September 11, 13
Journalism principles
๏ Thoroughness. Learn to speak the language.
๏ Accuracy. Avoid errors; they undermine trust.
๏ Fairness. Talk to users and stakeholders.
๏ Independence. Construct your own narrative.
๏ Transparency. Ask people to corroborate.
Adapted from Dan Gillmor’s principles of trustworthy media creation in “Mediactive”
Wednesday, September 11, 13
A plea for content strategy
๏ Problem
๏ Vision
๏ High-level strategy
๏ Content roadmap
๏ Caveats & Open questions
Wednesday, September 11, 13
What this means for us
What this means for us
Wednesday, September 11, 13
fashion
commerce
infrastructure
governance
culture
natureWednesday, September 11, 13
fashion
commerce
infrastructure
governance
culture
natureWednesday, September 11, 13
fashion
commerce
infrastructure
governance
culture
natureWednesday, September 11, 13
fashion
commerce
infrastructure
governance
culture
nature
Visual design
Interaction design
Information architecture
Content strategy
User-centered
Wednesday, September 11, 13
JOURNALISM
TEACHING
1 2
Wednesday, September 11, 13
What this means for users
What this means for users
Wednesday, September 11, 13
We’re in an industry that initially focused on having users not think
when there’s a ton of merit in considering what we want users
to think about.
Wednesday, September 11, 13
The “literacy” bar
Book awesome
2,000 BOOKS
BLUE SKY
User awesome
NOISY & BLOODY
BLUE SKY
Adapted from Kathy Sierra at Business of Software 2012. Building the Minimum Badass User.
Wednesday, September 11, 13
Don’t focus on the thing, focus on the user. Enable literacy through design.
Wednesday, September 11, 13
Wednesday, September 11, 13
http://bit.ly/10Mdelj
Nerds rejoice!
There’s a bibliography available!
Wednesday, September 11, 13